# Intuitive Retail UX The TargetBuy App is Designed for Easy Interaction with Few and Familiar Icons By Amelia Roblin | Published 2015-02-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/retail-ux References: [behance.net](https://www.behance.net/gallery/TargetBuy/7728651) Now that about half of all online experiences occur on mobile devices, the field of retail UX design is under pressure the make responsive purchasing websites and purpose-built smartphone apps. With a large inventory and libraries of product information, the process of condensing and simplifying data can be daunting; however, Martin Schurdak has managed to come up with a coherent user interface that can be understood by just about anyone. The successful user experience strategy behind the TargetBuy online store relies on a system of recognizable icons. These are spaced out and large enough to be easily tapped and selected. Different categories of goods are organized by logical symbols, all arranged in a similar fashion to the mobile apps on your handset's home screen. Views of the actual products in this intuitive retail UX interface provide minimal details for optimal clarity, always offering the customer the option of learning more with just a poke. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 42% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Responsive Purchasing Websites:** Utilizing mobile-friendly design and simplified data to create seamless online shopping experiences. - **Purpose-built Smartphone Apps:** Designing mobile applications specifically tailored to enhance the retail user experience. - **Coherent User Interface:** Creating intuitive user interfaces that can be easily understood and navigated by a wide range of users. ### Who This Affects Most - **E-commerce:** E-commerce companies can optimize their online platforms to offer responsive and user-friendly purchasing experiences. - **Mobile App Development:** The demand for innovative mobile apps that cater to the retail industry provides opportunities for mobile app developers. - **User Experience Design:** There is a growing need for UX designers who can create coherent and intuitive interfaces for retail websites and applications. ## Related on Trend Hunter - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Housewares Retailer Design Apps](https://www.trendhunter.com/trends/wayfair-decorify.md) - [Navigational Grocery Store Apps](https://www.trendhunter.com/trends/speed-grocer.md) - [Simplified AI Shopping Tools](https://www.trendhunter.com/trends/target-8.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md) - [AI-Powered Shopping Features](https://www.trendhunter.com/trends/ai-powered-shopping-features.md) - [Experience-Enhancing POS Retail Apps](https://www.trendhunter.com/trends/momentapps.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Smart Shopping Lists](https://www.trendhunter.com/trends/to-the-shop.md)