# High-Tech Retail Hubs Harvey Nichols' Newest Retail Store Design Boasts Engaging Details By Laura McQuarrie | Published 2015-06-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retail-store-design References: [birminghampost](http://www.birminghampost.co.uk/business/business-news/birmingham-harvey-nichols-first-look-9385912) & [harveynichols](http://www.harveynichols.com/) The newly renovated [Harvey Nichols Mailbox](https://www.trendhunter.com/trends/national-frings-day) store in Birmingham will soon open, boasting a retail store design that's more interesting than others nearby thanks to the use of technology. Upon entering the space, shoppers are greeted by a large indoor screen and led through an immersive tunnel lined with LED lights. Inside the space, there's a hairstyling bar, a food market, drinks bar and style concierges who are able to tap into digital tools to make the most of a shopper's visit. Some of the retail technology that will be employed at the store include mobile payments, a new loyalty app and [360-degree mirrors](https://www.trendhunter.com/trends/sephora-store-of-the-future) that are capable of capturing footage of shoppers that can be shared online. Despite being a 184-year-old retailer, Harvey Nichols' newest retail store design could teach others a thing or two about staying on the cutting edge. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 89% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Retail Experience:** The use of technology, immersive tunnels, and interactive screens in retail spaces creates a more engaging and memorable shopping experience. - **Digital Tools for Personalized Shopping:** The integration of digital tools, such as mobile payments, loyalty apps, and 360-degree mirrors, enhances the personalization and convenience of the shopping process. - **Innovation in Traditional Retail:** Harvey Nichols' incorporation of technology and modern design in their 184-year-old retail store demonstrates the potential for disruptive innovation in traditional retail. ### Where This Applies - **Retail Design:** Design firms and architects can explore new ways of incorporating technology and interactive elements into retail store designs. - **Mobile Payments:** Mobile payment companies can partner with retailers to implement seamless and secure mobile payment systems in their stores. - **Beauty and Fashion Retail:** Beauty and fashion retailers can adopt digital tools, such as virtual try-on and interactive mirrors, to elevate the overall shopping experience and attract a younger, tech-savvy customer base. ## Related on Trend Hunter - [Holographic Fragrance Installations](https://www.trendhunter.com/trends/the-perfume-shop-holographic-technology.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [Modern Luxury Retail Concepts](https://www.trendhunter.com/trends/boss-boutique.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Luxury Department Store Avatars](https://www.trendhunter.com/trends/nft-avatar.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md)