# Minimalist Flagship Boutiques Hussein Chalayan Opens His First Retail Space in London By Christopher Magsambol | Published 2015-09-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/retail-space References: [wallpaper](http://www.wallpaper.com/fashion/hussein-chalayan-opens-his-first-flagship-in-london) & [drapersonline](http://www.drapersonline.com/news/hussein-chalayan-to-open-debut-store-in-london/5075599.article) Fashion designer Hussein Chalayan opened his [first retail space](https://www.trendhunter.com/trends/boss-boutique) in London's Mayfair. The boutique has a [minimalist aesthetic](https://www.trendhunter.com/trends/retail-environment) outfitted with carefully selected pieces featured on the perimeter. When conceptualizing the space, Chalayan wanted to create an environment that was a backdrop to the clothes rather than a visually stimulating environment. A simple black rail provides spatial definition while also providing hanging space. The most interesting piece in the store is a black hull of a boat that is placed in the center of the room. The large structure can be used as a display or dining area for events. The boutique's [sleek and contemporary digital payment counter](https://www.trendhunter.com/trends/tom-ford-boutique) boasts simple and clean black lines. The exterior sets the tone for the subtle and low-key interior with a plain black facade and the designer's last name. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 75% | Activity: 51% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Retail Design:** Businesses can explore offering a simple aesthetic to showcase their products and remove any distractions from the purchasing experience. - **Functional Decor:** The trend of using decor pieces that have a clear function, such as the black hull in Chalayan's boutique, can entice customers and provide multi-purpose use for events or displays. - **Digital Payment Solutions:** Incorporating sleek and contemporary payment counters like the one in Chalayan's boutique can enhance the overall shopping experience and offer customers faster checkout processes. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can explore minimalist design approaches to their stores and invest in functional decor pieces to showcase their products in unique and innovative ways. - **Interior Design:** Interior designers can help businesses design retail spaces that prioritize function and simplicity while also offering unique decor pieces that can provide multi-purpose use for events or displays. - **Payment Processing:** Payment processing companies can offer sleek and contemporary digital payment solutions that enhance the overall shopping experience, increase efficiency, and reduce waiting times for customers. ## Related on Trend Hunter - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Parisian Flagship Boutiques](https://www.trendhunter.com/trends/saint-laurent-avenue-montaigne.md) - [Luxe Fashion Flagship Stores](https://www.trendhunter.com/trends/celine-miami.md) - [Luxe Concept Retail Spaces](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1.md) - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md)