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# Shoplifter-Identifying AI Tech
Vaak Eye Enforces Retail Security Technology in Japan

By Kalin Ned | Published 2019-03-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/retail-security-technology
References: [designtaxi](https://designtaxi.com/news/403785/Japan-s-New-AI-Identifies-Shoplifters-Even-Before-They-Steal-Anything/) & [youtube](https://www.youtube.com/watch?v=VV85gx875gY)

Retail security technology is being revolutionized in Japan through the adoption of AI-based identification algorithms. The 'Vaak Eye' — developed by Tokyo-based start-up VAAK, is one such example where artificial intelligence can assist with loss prevention for big and small businesses.

The tool works on a few accounts. For one, VAAK fed the algorithm with 100,000 hours of [surveillance data](https://www.trendhunter.com/trends/spot-ai). As a result, the [AI-based retail security technology](https://www.trendhunter.com/trends/fraud-detection-and-loss-prevention) monitors "subjects for fidgeting, nervousness or other suspicious gestures." The Vaak Eye sends alert to store employees when out-of-norm behavior is detected, ultimately calling attention to the possibility of impending theft. In addition, the system also scans the appearance of the potential culprit — the data can include over 100 characteristics which, when it comes to nabbing a thief, can be quite helpful.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 36% | Activity: 85% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **AI-based Retail Security Technology:** There is an opportunity for companies to develop and implement AI-based retail security technology to enhance their loss prevention capabilities.
- **Behavioral Surveillance Technology:** The use of behavioral surveillance technology can identify suspicious gestures and behaviors and enable businesses to take proactive measures to prevent theft.
- **Big Data Analytics in Retail Security:** Big data analytics can be used to enhance loss prevention strategies by collecting and analyzing large amounts of surveillance data to identify patterns and trends across multiple locations.

### Industries Being Reshaped

- **Retail Industry:** Retailers can benefit from incorporating AI-based retail security technology to minimize losses due to theft, damage or fraudulent activity.
- **Security Industry:** The security industry can leverage behavioral surveillance technology to develop innovative and effective loss prevention solutions for retail and other industries.
- **Artificial Intelligence Industry:** The AI industry can continue to innovate and improve the capabilities of retail security technology by developing more advanced algorithms and machine learning models.

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