# Box Truck Retail Pop-Ups Foulplay Will Leave Its Portable Shop Open for a Limited Time Only By Riley von Niessen | Published 2016-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/retail-popup References: [highsnobiety](http://www.highsnobiety.com/2016/08/13/foulplay-mobile-concept-store/) & [foulplayconceptstore](http://foulplayconceptstore.com/) As a means to bring its apparel to more consumers, a Phoenix, Arizona-based company known as Foulplay will travel with a retail pop-up in tow. The shop will be located in the back of a [renovated box truck](https://www.trendhunter.com/trends/branded-mobile-truck), that expands 16 feet in length. Inside, consumers will find the label's Spring/Summer 2016 collection, which will include a variety of [branded t-shirts, hats and other accessories](https://www.trendhunter.com/trends/louis-vuittons-soho-popup). Though the space is limited, the use of a minimalist design makes it appear much larger than it is. This invites consumers to stay longer than they would in a space that's overcrowded and also shows a limited amount of apparel to them -- generating a sense of urgency that prompts them to buy more. The Foulplay name is branded clearly on the side of the retail pop-up, making it easily recognizable to its consumers. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 75% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mobile Retail:** Entrepreneurs can explore the use of mobile retail spaces to increase the visibility of their merchandise and create a sense of urgency among their target audience, as seen in Foulplay's box truck pop-up. - **Minimalist Design:** Embracing a minimalist design can help entrepreneurs maximize the perceived space of their retail pop-ups and create an inviting atmosphere that encourages customers to stay longer and make more purchases. - **Branded Experiences:** Creating branded experiences can help entrepreneurs generate a loyal following and strengthen their brand recognition, as Foulplay successfully achieved with its clearly branded box truck pop-up shop. ### Where This Applies - **Fashion:** Fashion entrepreneurs can leverage the innovative use of mobile retail spaces, minimalist design, and branded experiences to showcase and sell their products, as demonstrated by Foulplay's box truck pop-up shop. - **Events:** Event organizers can use mobile retail spaces as a way to bring unique shopping experiences directly to their attendees, creating a memorable and convenient experience for their guests. - **Food and Beverage:** Food and beverage entrepreneurs can explore the use of mobile retail spaces to bring their products directly to their target audience, whether at festivals, events, or high traffic locations. ## Related on Trend Hunter - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Racing Motif Pop-Ups](https://www.trendhunter.com/trends/mytheresa-x-flamingo-estate.md) - [Selective Retail Pop-Ups](https://www.trendhunter.com/trends/woolrich-black-label.md) - [Grocer-Inspired Installations](https://www.trendhunter.com/trends/mini-market-popup.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md)