# Connected Packaging Designs This Retail Packaging Innovation Turns Boxes into Connected Ones By Laura McQuarrie | Published 2016-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retail-packaging References: [packagingdigest](http://www.packagingdigest.com/retail-packaging/game-changing-connected-package-optimizes-consumer-interaction1607) & [digimarc](https://www.digimarc.com/application/retail) The 'Digimarc Barcode' is a [connected retail packaging](https://www.trendhunter.com/trends/bl-ink-cxp) innovation that is useful for engaging consumers, as well as assisting with its journey throughout the entire supply chain. The packaging system embeds a [digital watermark](https://www.trendhunter.com/trends/gd-smart-label) within a design's graphics, which means that there is no disruption to the visual elements of the package. The "imperceptible" barcodes on the box can be scanned to engage consumers with [mobile content](https://www.trendhunter.com/trends/no-bs-motivator-experience), such as additional nutritional information. As well as benefitting consumers, this smart packaging design makes it easier to track products for inventory management and improve the ease of point-of-sale scanning. Digimarc Barcode's smart system sets a framework for the future of packaging that makes boxes that don't connect to mobile devices look archaic. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Connected Packaging Designs:** The Digimarc Barcode is a connected retail packaging innovation that embeds imperceptible barcodes to engage consumers and improve inventory management. - **Mobile Content Engagement:** The Digimarc Barcode allows consumers to scan the box and access mobile content, such as additional nutritional information. - **Smart Packaging Solutions:** The Digimarc Barcode sets a framework for the future of packaging by making traditional boxes without mobile connectivity look outdated. ### Where This Applies - **Retail Packaging:** The Digimarc Barcode is a disruptive innovation in the retail packaging industry, revolutionizing the way consumers interact with products. - **Inventory Management:** The Digimarc Barcode improves inventory management by enabling easy tracking of products and streamlining point-of-sale scanning. - **Mobile Technology:** The Digimarc Barcode leverages mobile technology to enhance the consumer experience and provide valuable information. ## Related on Trend Hunter - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Universal Connected Packaging](https://www.trendhunter.com/trends/tetra-pak-iberia.md) - [Interactive Juice Packaging](https://www.trendhunter.com/trends/gulf-union-foods.md) - [Interactive Connected Packaging](https://www.trendhunter.com/trends/nteractive-connected-packaging-experience.md) - [Interactive Fruit Juice Packaging](https://www.trendhunter.com/trends/jus-de-fruits-caraibes.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Digital Product Story Brochures](https://www.trendhunter.com/trends/malmgard-castle.md) - [Interactive Juice Boxes](https://www.trendhunter.com/trends/mega-back-to-school.md)