# Interactive Heritage Candy Shops This See's Candies Retail Location Features Ample Tech Influences By Michael Hemsworth | Published 2016-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-location References: [retailcustomerexperience](http://www.retailcustomerexperience.com/articles/interactive-display-offers-airport-candy-consumers-a-sweet-experience/) & [sees](http://www.sees.com) Retail locations -- especially in airports -- can be tough to tailor because of how little time a shopper spends in the store, so this See's Candies shop is designed to make the most of every second. Featuring a [fully interactive exhibit](https://www.trendhunter.com/trends/bath-and-body-works-3), consumers are greeted when they activate the system by stepping on it and can explore the products and history of the store in a few moments. Whether looking for something for themselves or a loved one, the interactive experience helps them find the perfect item that they can then attach a story and experience to. The retail location is located in the San Francisco Airport Terminal 3. Kenneth Howe of [Pacific Gateway Concessions](https://www.trendhunter.com/trends/body-shop-canada) explains the reasoning behind the meaningful retail experience: "In this digital age shoppers want information in real-time to make better educated decisions. We are using cutting-edge technology to provide shoppers that education with the touch of a product." ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Interactive Retail Displays:** Businesses can leverage interactive technology to enhance the shopping experience and provide real-time product information. - **Storytelling Through Products:** Allowing customers to attach stories and experiences to products creates a more personal connection and increases their likelihood of purchasing. - **Airport Retail Innovations:** Airports offer a unique opportunity for retailers to showcase their products in a time-sensitive environment and leverage technology for better engagement. ### Industries Being Reshaped - **Confectionery:** Brands in the confectionery industry can leverage interactive displays and storytelling to create more memorable experiences for customers. - **Retail:** Innovative retail experiences that incorporate interactive technology and storytelling can help retailers stand out in crowded marketplaces. - **Airports and Travel:** Interactive retail displays and storytelling can enhance the travel experience and provide a unique opportunity for brands to reach a diverse audience. ## Related on Trend Hunter - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md) - [Gamified In-Airport Activations](https://www.trendhunter.com/trends/in-airport-activation.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Dubai Chocolate Pop-Ups](https://www.trendhunter.com/trends/fix-dessert-chocolatiers-popup.md) - [Interactive Scenting Kiosks](https://www.trendhunter.com/trends/scenting-kiosk.md) - [Immersive Store Screens](https://www.trendhunter.com/trends/hays-travel.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md)