# Vegan-Friendly Retail Fridges Pret A Manger's Fridges are Filled with Plant-Based Foods for All By Laura McQuarrie | Published 2017-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/retail-fridges References: [clearlyveg](http://www.clearlyveg.com/blog/2017/06/17/pret-manger-experiments-veggie-only-fridges) & [pret](https://www.pret.co.uk/en-gb/prets-next-experiment) Over the past few years, Pret A Manger has experimented with the opening of [dedicated pop-up shops](https://www.trendhunter.com/trends/easy-switch-popup) and permanent Veggie Pret retail locations for the enjoyment of a growing number of vegetarian and flexitarian consumers. Now, Pret A Manger is also launching [vegetable-only retail fridges](https://www.trendhunter.com/trends/fraiche) in shops across the UK. The fridges will offer monthly veggie and vegan meals, alongside Chef's Specials. Pret A Manger has also remarked that its summer initiative will be supported by a "a new campaign which aims to encourage more meat eaters to try our veggie options." Back in 2015 when Pret A Manger first began putting an emphasis on catering to a demand for plant-based foods, it launched a poll that asked if consumers would rather see it Open a Veggie Pret, A Veggie Fridge in Every Shop or leave Pret as it is. 52% of consumers who participated in the poll voted in favor of veggie fridges. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 84% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Foods:** Disruptive innovation opportunity: Expanding the range of plant-based foods in retail fridges to cater to the growing demand of vegetarian and flexitarian consumers. - **Veggie and Vegan Meals:** Disruptive innovation opportunity: Developing monthly veggie and vegan meal options to provide more variety and choice for consumers. - **Meat Eaters Trying Veggie Options:** Disruptive innovation opportunity: Implementing a campaign to encourage more meat eaters to explore and try veggie options in order to attract new customers. ### Sectors Adopting This - **Food Retail:** Disruptive innovation opportunity: Introducing vegetable-only fridges in retail shops to revolutionize the way consumers perceive and access plant-based food options. - **Health and Wellness:** Disruptive innovation opportunity: Collaborating with health and wellness industries to create innovative plant-based meal options that are both nutritious and appealing to a wider range of consumers. - **Advertising and Marketing:** Disruptive innovation opportunity: Designing and implementing effective marketing campaigns to promote the benefits and taste of veggie and vegan meals, targeting both existing and new customers. ## Related on Trend Hunter - [Meatless Vending Machines](https://www.trendhunter.com/trends/meatless-farm-apm.md) - [Private Label Plant-Based Foods](https://www.trendhunter.com/trends/veganuary-range.md) - [Pioneering Plant-Based Supermarkets](https://www.trendhunter.com/trends/plantbased-supermarket.md) - [Shelf-Stable Vegan Salamis](https://www.trendhunter.com/trends/vegan-deli-meats.md) - [Decor Retailer Food Ranges](https://www.trendhunter.com/trends/plantbased-food-range.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Easy-to-Prepare Frozen Vegan Meals](https://www.trendhunter.com/trends/frozen-vegan-products.md) - [Plant-Powered Restaurant Takeovers](https://www.trendhunter.com/trends/restaurant-takeover.md)