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# Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids

By Kalin Ned | Published 2019-03-12 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/retail-experience-for-kids
References: [adweek](https://www.adweek.com/digital/a-new-kind-of-toy-store-arrives-in-new-york-from-buzzfeeds-chief-of-commerce/) & [buzzfeed](https://www.buzzfeed.com/louisekhong/camp-toy-store-nyc)

Entertainment is a huge part for the successful retail experience for kids and Camp — a toy store in New York, is a testimony of how crucial it is for businesses to boost activities that are "fun and Instagrammable."

Camp is deemed to engage in a retail approach that is "wholly different from that of the now-defunct [Toys R Us](https://www.trendhunter.com/trends/toys-r-us-airport)." The company boasts a total of 10,000 square feet that accommodates a variety of engaging opportunities — from toy displays and educational workshops to interactive areas and branded in-store activations. One of Camp's stronger projects involves collaborating with other brands. For example, the retail experience for kids is embellished through the incorporation of a "secret moving wall" that conceals a customizable area. Running until March 15th, the space is occupied by [MasterCard](https://www.trendhunter.com/trends/mclaren-racing-and-mastercard) who sponsored a summer-camp experience for the children. In addition, holders of MasterCard had the ability to enjoy free gift wrapping and a toy surprise. This customizable area is said to change every eight to 12 weeks.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Experiential Retail:** Creating immersive and interactive retail experiences for customers, especially children, can drive engagement and increase sales.
- **Collaborative Brand Partnerships:** Collaborating with other brands to enhance the retail experience can create unique and memorable moments for customers.
- **Customizable Retail Spaces:** Designing retail spaces that can be easily transformed or customized on a regular basis allows for fresh and exciting experiences for customers.

### Sectors Adopting This

- **Toy Retail:** Toy retailers can leverage experiential and collaborative approaches to attract and retain customers in a competitive market.
- **Entertainment:** The entertainment industry can explore partnerships with retailers to create immersive experiences that drive customer engagement and brand loyalty.
- **Payment Solutions:** Payment solution providers, like MasterCard, can sponsor and enhance experiential retail experiences to showcase their products and offer added value to customers.

## Related on Trend Hunter

- [Kids' Entertainment Initiatives](https://www.trendhunter.com/trends/yoto-x-cf-shopping.md)
- [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md)
- [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md)
- [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md)
- [Hybrid Indoor Play Spaces](https://www.trendhunter.com/trends/indoor-play-space.md)
- [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md)
- [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md)
- [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md)
- [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md)