# Camping-Inspired Retail Designs This Stone Fresh Location in Shanghai Mimics Outdoor Fun By Michael Hemsworth | Published 2016-01-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/retail-design References: [contemporist](http://www.contemporist.com/2016/01/14/a-playful-theme-of-abstract-trees-and-mountains-were-designed-for-this-frozen-yogurt-shop/) & [triadchina.asia](http://www.triadchina.asia/) When it comes to retail design, it's one of the most important ways that brands can interact without saying a word to a prospective customer. As such, this [Stone Fresh](https://www.trendhunter.com/trends/stone-island-expands) location in Shanghai is designed to mimic the great outdoors in a playful and relaxing way to help create a more inviting experience for customers. Featuring an [open concept retail design](https://www.trendhunter.com/trends/retail-environment) that incorporates geometric trees and picnic benches with a modern twist, the Stone Fresh location is whimsical and utilizes a number of bright, whimsical colors. Designed by the design firm [TRIAD China](https://www.trendhunter.com/trends/doha-modern-playground), this Stone Fresh location is the first of two locations that are planned for the brand's foray into the Chinese market that are sure to delight customers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Nature-inspired Retail:** Design retail spaces that mimic natural surroundings to provide an inviting and playful atmosphere for customers. - **Open Concept Retail:** Incorporate unconventional design elements to create unique and memorable experiences for customers that encourage them to explore the retail space. - **Whimsical Branding:** Use bright, playful colors and geometric shapes to convey a brand's lighthearted and fun personality and attract shoppers seeking a unique shopping experience. ### Industries Being Reshaped - **Retail:** Retail businesses can innovate the in-store experience by incorporating playful and unconventional design elements that transform their space into a unique customer destination. - **Hospitality:** Hotels, bars, and other hospitality venues can take inspiration from these nature-inspired designs to create inviting and memorable experiences for their guests. - **Event Planning:** Event planners can use these whimsical design elements to create playful and engaging atmospheres for corporate events and parties that leave a lasting impression on attendees. ## Related on Trend Hunter - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Stone-Like Discreet Glass Viewpoints](https://www.trendhunter.com/trends/drifting-stones.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Boutique Grocery Designs](https://www.trendhunter.com/trends/meadow-lane-store.md) - [Norwegian Coastline-Inspired Stores](https://www.trendhunter.com/trends/holzweiler-store.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Sustainable Retail Interiors](https://www.trendhunter.com/trends/sheep-inc-london.md)