# Candy-Themed Trade Show Kiosks TRO Hosted an Interactive Sweets Shop at the Retail Design Expo By Rebecca Byers | Published 2016-03-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retail-design-expo References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-tros-interactive-sweet-shop-retail-design-expo/agencies/article/1386874) & [tro](https://tro.com/tro-launches-tro-retail/) This [interactive kiosk](https://www.trendhunter.com/trends/novel-robotic-vending-machine) was hosted by [experiential marketing agency](https://www.trendhunter.com/trends/campus-tour) TRO at the 2016 Retail Design Expo as a means of announcing their expansion into retail. The new division, which will be called TRO Retail, will bring the same experience-focused innovation strategy into the retail space. The interactive TRO kiosk at the 2016 Retail Design Expo aimed to showcase how the brand can innovate around almost any product or service to create a [meaningful retail experience](https://www.trendhunter.com/trends/target-soho-store) that will succeed in engaging and educating shoppers in an organic, natural way. Taking place this year in Olympia, London, the Retail Design Expo is an annual European trade show gathering centered on the evolution of the shopping experience in relation to design, technology and branding. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Experiential Marketing:** There is a growing trend towards experiential marketing, where brands create immersive experiences to engage consumers. - **Retail Innovation:** Retailers are embracing innovation in order to create meaningful and engaging experiences for shoppers. - **Technology Integration:** The integration of technology in retail spaces is becoming increasingly important to enhance the customer experience. ### Who This Affects Most - **Retail Design:** The retail design industry is undergoing disruption as brands seek new and innovative ways to engage customers in-store. - **Experiential Marketing:** The experiential marketing industry is expanding as brands recognize the value of creating immersive experiences for consumers. - **Retail Technology:** The retail technology industry is seeing opportunities for growth as retailers integrate digital solutions to enhance the customer experience. ## Related on Trend Hunter - [Advanced Retail Campaign Kiosks](https://www.trendhunter.com/trends/freeosk-and-place-exchange.md) - [Monochromatic Experiential Retail Events](https://www.trendhunter.com/trends/only-red-world.md) - [Therapy-Inspired Retail Concepts](https://www.trendhunter.com/trends/retail-therapy1.md) - [Easy-to-Shop Candy Stations](https://www.trendhunter.com/trends/hancocks-pick-n-mix-station.md) - [Educational Chocolate Campaigns](https://www.trendhunter.com/trends/ritter-sport-colorful-world-of-chocolate.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Dubai Chocolate Pop-Ups](https://www.trendhunter.com/trends/fix-dessert-chocolatiers-popup.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md)