# Storytelling Skincare Displays PERCH Interactive's Digital Retail Concept Features Virtual Accents By Jana Pijak | Published 2015-04-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-concept References: [vimeo](https://vimeo.com/118077030) This digital retail concept is conceived by the design team at PERCH Interactive. The creative studio specializes in custom retail displays that are enhanced by a digital component. This particular retail concept is designed for a fictional [skincare line](https://www.trendhunter.com/trends/weledas-skin-food-glow-studio). The mini display features a range of 5 products that stand in front of a digital screen. When picked up by a consumer, each product signals the screen's sensors, resulting in changing video imagery that described a product's origins, ingredients and benefits. Capturing a brand's essence, this [digital retail display](https://www.trendhunter.com/trends/the-showcase) leaves a lasting impression on customers. The shop kiosk is portable, making it easy to move and feature in retail spaces of any size. Moreover, this concept can be customized for any product range and gives consumers a [sensory experience](https://www.trendhunter.com/trends/cetaphil-skinlabs). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Digital-enhanced Retail Displays:** Incorporating digital elements into retail displays can create an engaging and memorable shopping experience, as demonstrated in PERCH Interactive's Storytelling Skincare Displays concept. - **Personalized Product Information:** Using sensors to trigger product information that is tailored to each individual product can help create a more personalized and informative shopping experience, as seen in PERCH Interactive's Storytelling Skincare Displays concept. - **Portable Interactive Retail:** Portable and customizable interactive displays like PERCH Interactive's Storytelling Skincare Displays can allow companies to reach customers in a variety of retail spaces and provide an immersive shopping experience. ### Who This Affects Most - **Beauty and Skincare:** Incorporating digital elements into skincare product displays through concepts like PERCH Interactive's Storytelling Skincare Displays concept can create a more engaging and informative shopping experience for customers. - **Retail:** Digital-enhanced retail displays like PERCH Interactive's Storytelling Skincare Displays can help retailers stand out and create memorable shopping experiences for customers. - **Marketing and Advertising:** Portable and customizable interactive displays like PERCH Interactive's Storytelling Skincare Displays can provide unique and innovative marketing and advertising opportunities for companies looking to promote their products. ## Related on Trend Hunter - [Digital Travel Retail Experiences](https://www.trendhunter.com/trends/digital-travel-retail.md) - [Futuristic Retail Kinetic Displays](https://www.trendhunter.com/trends/retail-kinetic-display.md) - [Engaging Shelf Displays](https://www.trendhunter.com/trends/netvisual.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [Immersive Gondola Displays](https://www.trendhunter.com/trends/immersive-makeover.md) - [Scannable Skincare Murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md)