# Experiential Footwear Labs Timberland's New Retail Concept Shop Has Been Dubbed the 'Tree Lab' By Laura McQuarrie | Published 2017-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-concept-shop References: [prnewswire](http://www.prnewswire.com/news-releases/timberland-introduces-new-tree-lab-specialty-concept-store-300498943.html) & [timberland](http://www.timberland.com/) Inside the King of Prussia mall, [Timberland](https://www.trendhunter.com/trends/timberland-pro-1) opened its new retail concept shop, which is being called the '[Tree Lab](https://www.trendhunter.com/trends/tree-hut).' The [experiential, gallery-style setting](https://www.trendhunter.com/trends/lacoste-cf-pacific-centre) is a dynamic one that is designed to be changed every six weeks, introducing the latest technologies from the brand like its FlyRoam collection, AeroCore energy system and SensorFlex comfort technology. Following the opening of the Tree Lab, Timberland has plans to open a greater number of "flex retail" stores such as this one. Once inside the store, visitors of are invited to test showcased products and those of the legal drinking age may sample local craft beer from Tröegs Independent Brewing. Alternatively, consumers may also drink from a bottle of water that may be recycled into Timberland linings or shoelaces. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Experiential Retail:** Creating dynamic experiential retail settings that showcase products and engage customers, offering a unique and interactive shopping experience. - **Rotating Store Concepts:** Implementing a model where retail stores change their layout, products, and technologies regularly to keep customers engaged and coming back for new experiences. - **Sustainable Fashion:** Incorporating eco-friendly practices into the fashion industry, such as recycling materials to create linings or shoelaces and promoting sustainability. ### Who This Affects Most - **Retail:** The retail industry can adopt the concept of experiential retail and rotating store concepts to create unique shopping experiences and drive customer engagement. - **Consumer Electronics:** The consumer electronics industry can explore the use of innovative technologies to enhance the experiential aspect of retail settings and provide interactive product demonstrations. - **Fashion:** The fashion industry can embrace sustainable practices, such as using recycled materials, to reduce environmental impact and appeal to environmentally conscious consumers. ## Related on Trend Hunter - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Comfort-Focused Work Footwear](https://www.trendhunter.com/trends/timberland-pro-1.md) - [Branded Interactive Parks](https://www.trendhunter.com/trends/birkenfields.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Nature-Reconnecting Art Installations](https://www.trendhunter.com/trends/highwood-installation.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md)