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# Glimmering Retail Shopping Centers
The Chongwenmen M-Cube Retail Complex will Open This Summer

By Michael Hemsworth | Published 2016-02-17 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/retail-complex
References: [gizmag](http://www.gizmag.com/mvrdv-chongwenmen-m-cube-beijing/41873/) & [mvrdv.nl](http://www.mvrdv.nl/en/)

Designed by architecture firm [MVRDV](https://www.trendhunter.com/trends/tiffany-co-store), the Chongwenmen M-Cube retail complex is set to open to visitors come the summer of 2016. Set to offer residents and visitors to Beijing 44,000-square-meters of retail space, the Chongwenmen M-Cube shopping center promises to be a welcome addition to the bustling metropolis.

Retail space in the Chongwenmen M-Cube center will be split between the lower levels, while the upper levels will house bars, restaurants and even a [rooftop garden](https://www.trendhunter.com/trends/skybowl). The glimmering exterior of the Chongwenmen M-Cube retail complex is outfitted with a series of pearlescent tiles that will reflect the landscape in different lighting scenarios. LED advertising space has been incorporated into the exterior design space of the Chongwenmen M-Cube shopping complex to make it a true epicenter for retail.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 65% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Mixed-use Developments:** Developers can explore integrating commercial and entertainment spaces into retail centers to create a more comprehensive and diverse business experience.
- **Innovative Exterior Designs:** Integrating eye-catching and visually stunning exterior designs can help to attract more customers to retail spaces.
- **Smart Advertising:** Incorporating LED advertising spaces into the exterior design of retail spaces can create additional sources of revenue while also enhancing the aesthetic appeal of the space.

### Who This Affects Most

- **Retail Industry:** Retailers and commercial developers can explore creative approaches to enhance the functionality and visual appeal of their spaces.
- **Entertainment Industry:** Incorporating entertainment and dining options into retail spaces can create a more comprehensive and engaging experience for visitors.
- **Architecture Industry:** Creating eye-catching and visually stunning exterior designs that incorporate innovative materials can set commercial buildings apart and increase their appeal to customers.

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