# Cafe Brand Retail Coffees The Pret a Manger Retail Coffee Range is Available at Waitrose By Michael Hemsworth | Published 2020-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/retail-coffee-range References: [foodbev](https://www.foodbev.com/news/pret-a-manger-launches-retail-coffee-range-in-the-uk/) & [pret](https://www.pret.com) The [Pret a Manger](https://www.trendhunter.com/trends/pret-a-manger-and-roadchef) retail coffee range has been launched by the brand in the UK as a new lineup of offerings for consumers who are looking to enjoy their favorite drinks from the cafe chain from the comfort of home. The product range includes the Pref's Organic Classic Blend Ground Coffee and the Pref's [Organic Espresso Beans](https://www.trendhunter.com/trends/lor-coffee-beans), which are both being launched for sale at [Waitrose](https://www.trendhunter.com/trends/chilled-coffee-range) locations. The products come as part of the brand's expansion into the retail sector in response to changing consumer habits in the midst of the COVID-19 pandemic. Pret a Manger UK Managing Director Clare Clough spoke on the new Pret a Manger retail coffee range saying, "Throughout this year, our customers have made it clear just how much they love and miss our organic coffee. This new partnership with Waitrose means more of our customers will be able to play the role of Pret barista and brew their own at home. While this continues to be a challenging year, our aspiration is to bring Pret to more people, in innovative new ways and via new channels. This partnership means our carefully sourced, much-loved coffee will now be even more readily available for customers to enjoy at home.” ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Retail Coffee Market Expansion:** Pret a Manger's launch of their retail coffee range signals a trend of cafe brands expanding into the retail sector. - **Consumer Shift to Home Brewing:** Changing consumer habits during the COVID-19 pandemic have created a trend of consumers seeking to enjoy their favorite cafe drinks from the comfort of home. - **Partnerships Between Cafe Brands and Retailers:** Pret a Manger's partnership with Waitrose highlights a trend of collaborations between cafe brands and large retailers to make their products more widely accessible. ### Who This Affects Most - **Cafe Industry:** Cafe chains like Pret a Manger are entering the retail coffee market, presenting opportunities for direct-to-consumer sales. - **Retail Industry:** The increasing demand for retail coffee products provides opportunities for retailers to expand their beverage offerings and attract new customers. - **Food and Beverage Industry:** The consumer shift towards home brewing creates opportunities for coffee brands and retailers to develop innovative products and marketing strategies for this growing market segment. ## Related on Trend Hunter - [Artisan Cafe Coffee Ranges](https://www.trendhunter.com/trends/paddy-scotts.md) - [Premium In-House Brand Coffees](https://www.trendhunter.com/trends/ever-ground-coffee.md) - [Canned Craft Coffee Collections](https://www.trendhunter.com/trends/cloud-gate-coffee.md) - [Premium Roadside Cafe Partnerships](https://www.trendhunter.com/trends/pret-a-manger-and-roadchef.md) - [Festive Grocery Store Coffees](https://www.trendhunter.com/trends/nestl-starbucks-coffees.md) - [Seasonal Cold Cafe Beverages](https://www.trendhunter.com/trends/chilled-coffee-range.md) - [Dark Roast QSR Coffees](https://www.trendhunter.com/trends/organic-dark-roast-coffee.md) - [Cafe-Inspired Coffee Capsules](https://www.trendhunter.com/trends/costa-coffee-capsules.md) - [Autumnal At-Home Cafe Products](https://www.trendhunter.com/trends/fall-coffee-products.md)