# Cafe-Incorporated Retailers MUJI Cafe&Meal is a Retail Cafe that Encourages Shoppers to Unwind By Michael Hemsworth | Published 2016-02-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-cafe References: [straitstimes](http://www.straitstimes.com/lifestyle/new-retail-experience-boutiques-offer-food-free-wi-fi-to-stand-out) & [muji](http://muji.com) Although the idea of a retail cafe might not seem very new, the [MUJI Cafe&Meal](https://www.trendhunter.com/trends/seven-fresh) is making waves in the retail market as being a huge success for the Japan-based brand. The endeavor was started at The Paragon in Singapore where the MUJI Cafe&Meal saw foot traffic increase exponentially. Instead of simply having shoppers purchase and leave, the MUJI Cafe&Meal is intended to give shoppers a place to relax, enjoy free WiFi and unwind. The retailer has reported that this has increased the overall comfort levels of consumers and their likelihood to make a purchase. The retail cafe differentiates itself from the online experience by satisfying consumers' taste buds, comfort level and more to help keep them coming back. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 59% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Retail Cafe Concept:** The success of MUJI Cafe&Meal showcases the growing trend of incorporating cafes within retail establishments, providing shoppers with a place to relax and unwind while shopping. - **Enhanced Shopping Experience:** The increased comfort levels and likelihood of purchase resulting from the retail cafe concept present opportunities for retailers to enhance the overall shopping experience and boost sales. - **Offline Differentiation:** The retail cafe differentiates itself from the online experience by providing a tangible and sensory experience that satisfies consumers' taste buds and comfort, creating a unique selling point for brick-and-mortar stores. ### Where This Applies - **Retail:** Retailers can explore the retail cafe concept to attract customers, increase foot traffic, and drive sales by offering a relaxing and enjoyable environment for shoppers. - **Hospitality:** The success of retail cafes presents opportunities for the hospitality industry to collaborate with retailers in providing food, beverages, and comfortable spaces for shoppers to unwind. - **Food and Beverage:** Food and beverage companies can explore partnerships with retail brands to establish retail cafe concepts, offering a unique dining experience while also driving brand awareness and customer loyalty. ## Related on Trend Hunter - [Omnicategory Asian Food Markets](https://www.trendhunter.com/trends/seven-fresh.md) - [Modernized Retailer Cafes](https://www.trendhunter.com/trends/ms-coffee-shop.md) - [Experiential Convenience Stores](https://www.trendhunter.com/trends/familymart-announced.md) - [Dual-Function Retail Stores](https://www.trendhunter.com/trends/haus-coffee.md) - [Minimalist Brand Exhibitions](https://www.trendhunter.com/trends/muji-is-exhibition-series.md) - [Apparel-Themed Pop-Up Cafes](https://www.trendhunter.com/trends/uniqlo-6.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Playful Toy-Inspired Pop-Ups](https://www.trendhunter.com/trends/jellycat-caf.md) - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md)