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# Whimsical Youthful Retail Branding
Piper & Sons Retail Brand Identity is Elegant and Dreamy

By Farida Helmy | Published 2014-04-03 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/retail-brand-identity
References: [thedsgnblog](http://thedsgnblog.com/post/79997238041/anagrama) & [anagrama](http://anagrama.com/portafolio/164-piper-sons)

Wanting a retail brand identity that is representative of itsclothes, [Piper & Sons](https://www.trendhunter.com/trends/british-potatoes) went for a look that highlighted their sophisticated, cool, contemporary and exquisite craftsmanship style.

Piper & Sons sought the help of creative brand firm Anagrama to create the perfect retail brand identity for them -- and Anagrama delivered.

"Drawing inspiration from nature, fantasy and the [youthful innocence of children](https://www.trendhunter.com/trends/childrens-holiday-campaign), our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters," says the design team at Anagrama.

The end result is a mix of contemporary, youthful and elegant identities that blend well together. The whimsy and warm hand-crafted fox illustration pulls it all together.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 52% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Whimsical Retail Branding:** Incorporating playful and fairy tale elements into retail branding to create a unique and memorable shopping experience for customers.
- **Youthful Fashion Retail:** Creating a brand identity that reflects the energy, vibrancy, and freshness of youth in fashion retail.
- **Premium Value Branding:** Designing a mature and sophisticated visual identity that communicates the premium value and exquisite craftsmanship of a brand.

### Industries Being Reshaped

- **Fashion Retail:** Applying whimsical and youthful branding techniques in the fashion retail industry to create an engaging and delightful shopping experience for customers.
- **Creative Branding Agency:** Offering custom branding and design solutions that incorporate a blend of contemporary and traditional elements to create a unique visual identity for clients.
- **Hand-crafted Design:** Capitalizing on the trend of hand-crafted design in brand identity creation to produce visual elements that are warm, inviting, and memorable.

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