# E-Commerce Retail Bookstores Amazon is Opening Up a New Bookstore in Manhattan By Mishal Omar | Published 2017-01-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-bookstore References: [cnet](https://www.cnet.com/news/amazon-bookstore-new-york-city/) & [fortune](http://fortune.com/2017/01/05/amazon-bookstore-new-york-manhattan/) As many businesses focus on selling their goods and services online, the e-commerce company [Amazon](https://www.trendhunter.com/trends/new-smallformat-stores) is going in the opposite direction, and its newest brick-and-mortar space will come in the form of a retail bookstore in Manhattan. The New York City-based bookstore will be situated close to Central Park in an upscale mall. The 4,000 square foot space will open in a few months and will feature a selection of books that have the highest ratings on its website. By using its own personal data to inform what its retail bookstore will look like and contain, the platform is able to target specific demographics in a way that this industry has been unable to do in recent years. Although not the first Amazon bookstore, the choice to expand into such a centralized location proves the company's successes in expanding from online retail to brick and mortar spaces. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Brick-and-mortar Expansion:** Opening physical retail spaces to complement online sales, utilizing personal data for targeted demographics. - **Personalized Product Curation:** Using personal data to inform product selection and create tailored shopping experiences. - **Online-to-offline Integration:** Transitioning from e-commerce to physical retail, leveraging brand recognition and customer data. ### Industries Being Reshaped - **E-commerce:** Utilizing online platforms to sell goods and services. - **Retail:** Providing physical locations for customers to shop and experience products. - **Data Analytics:** Leveraging customer data to inform business decisions and marketing strategies. ## Related on Trend Hunter - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [E-Commerce Brick-And-Mortar Launches](https://www.trendhunter.com/trends/online-furniture-company.md) - [Neighborhood Stationery Boutiques](https://www.trendhunter.com/trends/moleskine-1.md) - [Suburban Checkout-Free Retailers](https://www.trendhunter.com/trends/new-amazon-go-store.md) - [Low Cost E-Commerce Shops](https://www.trendhunter.com/trends/amazon-lowcost-store.md) - [South African Retail Expansions](https://www.trendhunter.com/trends/amazon-8.md) - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [Furniture Store Expansions](https://www.trendhunter.com/trends/new-zealand.md) - [Book-Themed Bar Concepts](https://www.trendhunter.com/trends/book-bar-toronto.md)