# Immersive Retail Beacons Hudson’s Bay Company Introduces iBeacon at North American Locations By Jana Pijak | Published 2015-02-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/retail-beacons References: [9to5mac](http://9to5mac.com/2014/07/28/hudsons-bay-company-deploys-ibeacon-experience-in-the-bay-and-lord-taylor-stores/) [Hudson’s Bay Company](https://www.trendhunter.com/trends/ralph-lauren-opens-first-canadian-store) recently announced that they will be equipping their North American stores with retail beacons. The company will fit select [Lord & Taylor](https://www.trendhunter.com/trends/elvish-keyboard) and The Bay shops with location-aware Bluetooth LE iBeacon technology. Aiming to enhance the shopping experience of consumers, this technology will be set up across specific merchandising areas, ultimately notifying shoppers of pricing and stock information along with in-store promotions that they can participate in. This technology also allows shoppers to curate looks online prior to visiting a store and will lead them to those specific items when they are at their destination. The [Hudson's Bay Company](https://www.trendhunter.com/trends/cat-jack-clothing) is not the first department store to equip their locations with retail beacons and follows in the footsteps of shops like Macy's and Bloomingdales. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 24% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Retail Beacons:** Retail beacons are becoming more widespread in department stores and offer a potential for enhancing the shopping experience. - **Location-aware Technology:** Location-aware technology utilizing Bluetooth low energy offers potential for providing targeted and contextual retail experiences. - **Online-offline Integration:** The integration of online/offline capabilities, such as curating looks online, offers potential to bridge the gap between online and in-store shopping experiences. ### Sectors Adopting This - **Retail:** Retailers can take advantage of retail beacons and location-aware technology to provide a more personalized and immersive shopping experience for customers. - **Technology:** Location-aware technology utilizing Bluetooth low energy offers potential for companies to provide targeted customer experiences. - **Fashion:** The integration of online/offline capabilities, such as curating looks online, offers potential for fashion retailers to bridge the gap between online and in-store shopping experiences. ## Related on Trend Hunter - [Inventive Retail Strategies](https://www.trendhunter.com/trends/inventive-retail-strategies.md) - [Tech-Enabled Shopping Experiences](https://www.trendhunter.com/trends/cos-retail.md) - [Downtown Retail Expansions](https://www.trendhunter.com/trends/llbean.md) - [AI-Enabled Personalized Retail Experiences](https://www.trendhunter.com/trends/aidriven-retail-system.md) - [Tailored Retail Experiences](https://www.trendhunter.com/trends/nextgen-indigo.md) - [Cutting-Edge Retail POS Systems](https://www.trendhunter.com/trends/bouclair.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [AI Retail Wearables](https://www.trendhunter.com/trends/augmodo-smartbadges.md)