# Smart Firming Serums Caudalie's Resveratrol-Lift Instant Firming Serum Features Vegan Collagen By Laura McQuarrie | Published 2021-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/resveratrollift-instant-firming-serum References: [wellandgood](https://www.wellandgood.com/caudalie-resveratrol-lift-instant-firming-serum/) & [ca-enudalie](https://ca-en.caudalie.com/297na-resveratrol-lift-instant-firming-serum.html?gclid=Cj0KCQjwsqmEBhDiARIsANV8H3aU95AudV8ygDxsDjUkn5eNck_gyOxCIIFlRMgr1n-G2M9-emilhVoaAt9jEALw_wcB) The Resveratrol-Lift Instant Firming Serum by [Caudalie](https://www.trendhunter.com/trends/resveratrollift) introduces a refreshed version of the brand's best-selling serum and it features a science-backed formula. The original formula featured a patented combination of Resveratrol and hyaluronic acid, created in collaboration with a [Harvard](https://www.trendhunter.com/trends/wellbels-womens-40) geneticist, and this new formula has been enhanced with a vegan collagen alternative. Resveratrol, natural hyaluronic acid and a vegan collagen alternative are the powerful trio behind the serum's ability to visibly firm and lift skin, and reduce the appearance of fine lines and wrinkles. The clean and non-irritating product is an appealing retinol alternative and it boasts an oil-free, silky formula with more an 97% ingredients of natural origin. As well as topically providing a contouring effect, aromatically, the product shares soothing notes of basil, lemongrass, chamomile, thyme and orange blossom. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 5% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Vegan Collagen:** The use of vegan collagen alternatives in skincare products is a trend with disruptive innovation opportunities in the beauty industry. - **Natural Ingredients:** The trend towards using ingredients of natural origin in skincare products presents disruptive innovation opportunities for the beauty industry. - **Alternative to Retinol:** The trend towards retinol alternatives in skincare products presents disruptive innovation opportunities in the beauty industry. ### Sectors Adopting This - **Beauty:** The beauty industry can utilize vegan collagen alternatives, natural ingredients, and retinol alternatives to develop new and innovative skincare products. - **Health and Wellness:** The health and wellness industry can utilize natural ingredients and vegan collagen alternatives to develop new and innovative products that promote skin health. - **Sustainability:** The sustainability industry can support the trend towards using ingredients of natural origin and developing vegan collagen alternatives to reduce the environmental impact of skincare products. ## Related on Trend Hunter - [Firming Plant-Based Skincare Sets](https://www.trendhunter.com/trends/resveratrollift.md) - [Expanded Vegan Beauty Lines](https://www.trendhunter.com/trends/resveratrollift-range.md) - [Vegan Collagen Skincare](https://www.trendhunter.com/trends/ageless-firm-even-serum.md) - [Advanced Dual-Phase Skincare Formulas](https://www.trendhunter.com/trends/dual-serum.md) - [Firming Eye Serums](https://www.trendhunter.com/trends/skin-caviar-eye-lift-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Active Collagen Serums](https://www.trendhunter.com/trends/collagen-serum.md) - [Vegan Caviar Serums](https://www.trendhunter.com/trends/volition-beauty-serum.md) - [Sculpting Facial Serums](https://www.trendhunter.com/trends/face-sculpting-serum.md)