# Resurrected Social Media Campaigns Victoria Revived a Dormant Twitter Account for Día De Muertos By Laura McQuarrie | Published 2021-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/resurrected-social-media References: [adweek](https://www.adweek.com/social-marketing/victoria-beer-brings-its-twitter-back-from-the-dead-to-celebrate-dia-de-muertos/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [twitter](https://twitter.com/VictoriaUSA/status/1455384420572008448?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1455384420572008448%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.adweek.com%2Fsocial-marketing%2Fvictoria-beer-brings-its-twitter-back-from-the-dead-to-celebrate-dia-de-muertos%2F)  Mexican beer brand [Victoria](https://www.trendhunter.com/trends/dia-de-muertos-beer) is participating in the Día de Muertos festivities this year with a resurrected social media account that has sprung back to life after being "dead" for years. The brand is attempting to reconnect with the long-time followers of its dormant account by tapping into the traditions of the Mexican holiday. The long-time followers of Victoria's [Twitter](https://www.trendhunter.com/trends/boorito-1) account will be receiving personalized inheritance gifts based on their profiles. For instance, Victoria created a wooden sculpture of a garden squirrel holding a Victoria beer just for a fan who is a fan of squirrels. Alongside the [limited-edition packaging](https://www.trendhunter.com/trends/topo-chico-celebrates) it introduced this year for Día de Muertos, Victoria is engaging some of its most loyal fans with keepsakes that promise to delight in a totally fun and unexpected way. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 17% | Activity: 3% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Resurrected Social Media Campaigns:** As more brands take re-entry into already active social media platforms, one trend that is ripe for innovation opportunities is providing personalized inheritance gifts to dormant followers. - **Limited-edition Packaging:** Creating unique packaging designs for special events like Día De Muertos paves the way for brands to stand out and engage with their loyal audiences. - **Holiday-specific Promotions:** Tying in marketing campaigns with significant events like Día De Muertos, Valentine's Day, etc. offers a great way to deepen customer's emotional connections with brands while increasing their revenue. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can take advantage of holiday campaigns to attract customers by creating promotional deals and limited-edition packaging designs for special events like Día De Muertos. - **E-commerce Industry:** E-commerce brands can create personalized gifts, offers and promotions that resonate with the emotions of their audiences in time for holiday-specific events such as Día De Muertos. - **Social Media Marketing:** As more brands revive their dormant social media accounts, social media marketers can take this trend as an opportunity to connect with long-time followers on a deeper, emotional level to service their target audiences better. ## Related on Trend Hunter - [Brewed Marigold Beers](https://www.trendhunter.com/trends/dia-de-muertos-beer.md) - [Celebratory Tex-Mex Meal Kits](https://www.trendhunter.com/trends/old-el-paso-day-of-the-dead.md) - [Celebrational Beer Can Designs](https://www.trendhunter.com/trends/modelo.md) - [Mexican Holiday-Branded Sodas](https://www.trendhunter.com/trends/manzanita-sol.md) - [Tequila-Branded Pandemic Campaigns](https://www.trendhunter.com/trends/thecaz100-campaign.md) - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Mexican Heritage Installations](https://www.trendhunter.com/trends/tequila-don-julio-launches.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md)