# Resume Beer Branding Brennan Gleason Came Up with an Amazing Resume Idea that Involved Beer By Megan Facciuolo | Published 2014-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/resume-idea References: [designtaxi](http://designtaxi.com/news/366664/Resum-Ale-Designer-Sends-Out-A-Carton-Of-Home-Brewed-Beer-As-His-Resume/?interstital_shown=1) & [dribbble](https://dribbble.com/shots/1478113-Gleason-s-Resume-Ale-Self-Promotion-Piece) Coming up with a unique and creative resume idea is essential for those in the creative industry like Brennan Gleason. The Canadian-based graphic designer had no hard time at all coming up with an eye-catching resume that makes him stand out from those in his industry. He took personal branding to a whole new level: an alcoholic one. He designed his resume so that it would be the packaging and branding for his self-made [blonde ale](https://www.trendhunter.com/trends/86-tattoo-limited-edition). Clearly a home brewer in his spare time, Gleason specially designed the [beer box](https://www.trendhunter.com/trends/range-of-beers) to showcase his resume and each bottle's label to feature a piece of his work. The 4-pack is basically a portfolio, a resume and a tasty drink all in one. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Creative Resumes:** Opportunity for job seekers to stand out by using unique and innovative resume ideas. - **Personal Branding:** Opportunity for individuals to showcase their skills and personality through personalized branding. - **Branded Packaging:** Opportunity for brands to use packaging as a marketing tool to create a memorable and engaging experience for their customers. ### Where This Applies - **Graphic Design:** Disruptive innovation opportunity in the graphic design industry by combining personal branding with product packaging. - **Craft Beer:** Disruptive innovation opportunity in the craft beer industry by incorporating creative packaging designs that showcase the brewer's story and brand. - **Marketing and Advertising:** Disruptive innovation opportunity in the marketing and advertising industry by exploring unique and unconventional ways to promote personal brands and create memorable experiences. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Golf Caddie-Inspired Beer Campaigns](https://www.trendhunter.com/trends/pga-tour-caddie.md)