# Invite-Only Jewelry Shops Scott Kay's Exclusive 'SK66' Flagship Boutique By Going Like Sixty | Published 2009-04-10 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/restricting-shopping-demand-invitation-only-jewelery-store-from-scott-kay References: [scottkay](http://scottkay.com) One way to market your product is to make it exclusive. Achieving that can be difficult. Restricting access to your product is the most extreme way to do so. Scott Kay is going to open a new jewelry shop, but you have to earn your way in to drop your bucks. The [flagship store](https://www.trendhunter.com/trends/peoples-jewellers) will be called SK66, but so far nobody knows where it is or when it will be open. To shop there, you need an invitation. The SK66 store will be Scott Kay’s personal museum of [fine arts and jewelry](https://www.trendhunter.com/trends/through-the-keyhole), some of which will be on sale. The website features exquisite jewelry for both men and women. The bar is set very high with this shop; this should be fun to watch! ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 46% | Activity: 95% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Exclusive Shopping Experiences:** Creating invite-only shops can provide a unique and exclusive shopping experience for customers. - **High-end Jewelry Retail:** Establishing exclusive flagship boutiques can cater to the demand for luxury jewelry. - **Museum-inspired Retail Spaces:** Creating a store that doubles as a personal museum can attract art and jewelry enthusiasts. ### Sectors Adopting This - **Luxury Goods:** The luxury goods industry can leverage exclusive shopping experiences to further enhance their brand image and attract affluent customers. - **Fine Jewelry:** The fine jewelry industry can explore the concept of invite-only boutiques to create an aura of exclusivity and elevate the perceived value of their products. - **Art and Antiques:** The art and antiques industry can benefit from integrating their collections into retail spaces, offering a unique and engaging shopping experience for art enthusiasts. ## Related on Trend Hunter - [Fine Jewelry Boutique Openings](https://www.trendhunter.com/trends/ecksand-yorkville.md) - [Ultra-Luxe Jewelry Boutiques](https://www.trendhunter.com/trends/miamis-design-district.md) - [Luxury Jewelry Concept Stores](https://www.trendhunter.com/trends/jewelry-concept-store.md) - [Luxury Jeweler Boutiques](https://www.trendhunter.com/trends/luxury-jeweler.md) - [Boutique Jewelry Concepts](https://www.trendhunter.com/trends/boutique-jewelry-concept.md) - [Fine Jewellery Flagships](https://www.trendhunter.com/trends/peoples-jewellers.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Gilded Retail Exhibitions](https://www.trendhunter.com/trends/through-the-keyhole.md)