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# Rent-Free Hotels
Airbnb is Looking for a Host to Live Rent-Free in a Restored Italian House

By Elena Rahman | Published 2022-01-19 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/restored-italian-house
References: [wallpaper](https://www.wallpaper.com/design/airbnb-year-rent-free-sicily) & [wallpaper](https://www.wallpaper.com/design/airbnb-year-rent-free-sicily)

![Rent-Free Hotels](https://cdn.trendhunterstatic.com/thumbs/469/restored-italian-house.jpeg)

This restored Italian house is located in Sambuca, Sicily, and is in need of an [Airbnb](https://www.trendhunter.com/trends/airbnb-3) host. The hotel and rental company wants one lucky host to live in the refurbished space rent-free for an entire year. Those interested in this once-in-a-lifetime experience can apply for a candidature.

Local craftsmanship combined with contemporary design codes thoughtfully restored the [three-story house](https://www.trendhunter.com/trends/villa-yeppa). The exciting opportunity is part of Smabuca's "1 Euro House Campaign," created in 2018 to overcome the concerns over a declining population. The winning applicant is encouraged to participate in community life and attend a mentorship program to learn Italian and the country's cultural heritage. In addition, the winner can bring friends, family, or their partner to share the experience.

Image Credit: Airbnb

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 93% | Activity: 92% | Freshness: 11%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Key Themes Behind This Trend

- **Community Immersion:** Hotels offering free accommodation to encourage community integration can disrupt traditional hotel accommodation models.
- **Mentorship Programs:** Hotels providing mentorship programs for guests can disrupt traditional hotel models while enhancing guest experiences.
- **Collaborative Tourism:** Airbnb's rent-free offer can lead to collaborative tourism opportunities that have the potential to disrupt traditional tourism models.

### Where This Applies

- **Hospitality Industry:** The hospitality industry can take note of the potential of accommodation models based on community immersion and mentorship programs to enhance guest experiences.
- **Tourism Industry:** The tourism industry can explore collaborative tourism opportunities that promote local communities and enhance guest experiences.
- **Real Estate Industry:** The real estate industry can partner with tourism operators and local governments to promote the restoration of abandoned buildings and encourage tourism in declining areas.

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