# Sophisticated Manhattenite Editorials Zara Pfeifer Photographed the Re-Store Fall/Winter Campaign By Vasiliki Marapas | Published 2014-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/restore-fall-winter-campaign References: [c-heads](http://www.c-heads.com/2014/11/03/maria-by-zara-pfeifer-for-re-store-fall-winter-2014-campaign/) & [re-store-vintage](http://www.re-store-vintage.com/) Maria Urban Rabbe is [effortlessly stylish](https://www.trendhunter.com/trends/szane-fall-2025) for the Re-Store Fall/Winter campaign, shot by photographer Zara Pfeifer. Though the campaign was shot in Vienna, it could just as easily have been NYC. Rabbe looks like an heiress or socialite who likes to stay under the radar, preferring understated vintage pieces to flashy, heavily-branded garments. Re-Store is the perfect place to pick such pieces up. Founded by Franziska Greiner and Markus John, the [vintage shop](https://www.trendhunter.com/trends/ibiza-boutique) features [hand-picked items](https://www.trendhunter.com/trends/studio-nicholson-fw25) collected over a lifetime of travel. These pieces are confident, effortless and sophisticated. They are for the woman who is comfortable with her style; someone who has no desire to be anyone but herself, and expresses this expertly through her clothing. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 65% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Vintage Style:** Opportunity for vintage clothing shops to capitalize on the trend towards sophisticated, understated style. - **Personal Style:** Innovation opportunities for brands focusing on personal style, unique to each individual. - **Understated Luxury:** Luxury brands can explore the trend towards understated luxury, with a focus on quality and timeless pieces. ### Industries Being Reshaped - **Vintage Clothing Retail:** Vintage clothing retailers can capitalize on consumer demand for unique, understated pieces with a focus on personal style. - **Personal Styling Services:** Opportunity for personal styling services to provide clients with a unique and personalized wardrobe that reflects their individual style. - **Luxury Fashion Brands:** Luxury fashion brands can explore the trend towards understated luxury, with a focus on quality and timeless pieces that fit seamlessly into a consumer's personal style. ## Related on Trend Hunter - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Lifestyle Influencer-Backed Lines](https://www.trendhunter.com/trends/nara-smith-2.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)