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# High-Tech Family Eateries
Restaurant Technology at Richtree Natural Market Enriches Experiences

By Laura McQuarrie | Published 2016-01-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-technology
References: [retail-innovation](http://retail-innovation.com/richtree-restaurant-of-the-future/)

From the time that consumers arrive at Natural Market Restaurants and are greeted by a virtual hologram named Mrs. Green, it's clear that this is one eatery that's implementing cutting-edge restaurant technology. Beyond its high-tech welcoming system, the restaurant also creates an engaging dining environment with a 23-foot video mural and an interactive gaming area for kids that responds to gestures.

Entertainment aside, Natural Market Restaurants also implemented a number of practical solutions to improve the ordering and dining experience. The restaurant implemented all-digital menus, which are instantly updated to reflect any changes. One of the best innovations of all are the easy and intuitive touchscreen self-ordering kiosks that let consumers skip lines and pat at their own convenience.

Beyond simply creating a more streamlined way to purchase food, Natural Market Restaurants has been successful at making the entire journey experiential.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 8% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **High-tech Dining:** The integration of cutting-edge restaurant technology can enhance the dining experience of customers.
- **Digital Menus:** The use of digital menus that are instantly updated can create a more efficient and effective ordering experience for customers.
- **Self-ordering Kiosks:** Implementing easy and intuitive touchscreen self-ordering kiosks can streamline the ordering process and improve customer satisfaction.

### Who This Affects Most

- **Restaurant Industry:** Restaurants can benefit by implementing innovative technology to enhance the overall dining experience of customers.
- **Hospitality Industry:** High-tech dining can create a new dimension of experiential dining in the hospitality industry.
- **Entertainment Industry:** Interactive gaming areas and video murals can create a dynamic and engaging dining experience for customers in the entertainment industry.

## Related on Trend Hunter

- [Interactive Digital Menus](https://www.trendhunter.com/trends/tabmeal.md)
- [Gesture-Based QSR Menus](https://www.trendhunter.com/trends/touchless-menu-gesture-technology.md)
- [Automated Robotic Salad Bars](https://www.trendhunter.com/trends/sweetgreen-infinite-kitchen.md)
- [Intuitive Self-Service Order Kiosks](https://www.trendhunter.com/trends/selfordering-kiosks.md)
- [Digitally Led Bakery-Cafes](https://www.trendhunter.com/trends/bakerycafe.md)
- [QR Menu Solutions](https://www.trendhunter.com/trends/dishtup.md)
- [Digital-Oriented Restaurant Redesigns](https://www.trendhunter.com/trends/global-next-gen.md)
- [Digital Menu Platforms](https://www.trendhunter.com/trends/menugy.md)
- [AI Digital Menus](https://www.trendhunter.com/trends/clickmenuai.md)
