# Co-Created Apéritifs The Restaurant Project by Haus Supports Restaurants During COVID-19 By Laura McQuarrie | Published 2020-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-project References: [producthunt](https://www.producthunt.com/posts/the-restaurant-project) & [drink.haus](https://drink.haus/pages/the-restaurant-project) At a time when restaurants are temporarily forced to close, Haus launched The Restaurant Project to support American restaurants by creating [collaborative apéritifs](https://www.trendhunter.com/trends/botivo-x-ottolenghi). With the project, 100% of the profits go to the restaurants, which is essential for supporting employees and covering some of the costs of operating during an uncertain time. Naturally, each of the co-created apéritifs represents the unique culinary approach of each restaurant. For instance, the [Haus x Poole's](https://www.trendhunter.com/trends/haus) Diner apéritif combines the tart and sweet flavors of grapefruit, thyme, Tellicherry pepper and honey, while the [Haus x RICH](https://www.trendhunter.com/trends/haus-coffee) TABLE offers a completely different set of flavors with botanical shiso, local citrus fruits and aromatic chrysanthemum. Image Credit: Haus ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Collaborative Apéritifs:** There is an opportunity for more food and beverage companies to collaborate with restaurants to create unique offerings that support struggling businesses during the pandemic. - **Restaurant Support Platforms:** There is a growing demand for unique support platforms that can help restaurants stay afloat during uncertain times like COVID-19. - **Co-branded Products:** Food and beverage companies can create co-branded products with restaurants to provide a new revenue stream and support multiple businesses at once. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can create more collaboration opportunities with restaurants, offering unique products and support during difficult times. - **Hospitality:** Hospitality industry companies can explore ways to support restaurants beyond their own businesses, such as co-branding opportunities with food and beverage companies. - **Ecommerce:** More ecommerce businesses can provide a platform for restaurants to sell co-created products, allowing for a wider distribution and potential for more revenue streams. ## Related on Trend Hunter - [Hospitality Worker-Supporting Initiatives](https://www.trendhunter.com/trends/restaurants-care.md) - [Aromatic French-Style Aperitifs](https://www.trendhunter.com/trends/botivo-botanical-aperitivo.md) - [Curated Digital Alcohol Brochures](https://www.trendhunter.com/trends/haus.md) - [Farming-Inspired Cocktail Menus](https://www.trendhunter.com/trends/agriculture-by-little-red-door.md) - [Hunger-Fighting Cocktails](https://www.trendhunter.com/trends/cocktail-for-a-cause.md) - [Artisanal Brewing-Inspired Cocktails](https://www.trendhunter.com/trends/kindred-spirits-series.md) - [Family-Supporting Bar Campaigns](https://www.trendhunter.com/trends/cocktails-for-a-cause.md) - [Vintage-Inspired Cocktail Menus](https://www.trendhunter.com/trends/deja-vu-cocktail-menu.md) - [Functional Seasonal Beverages](https://www.trendhunter.com/trends/iconic-tonics-x-the-butchers-daughter.md)