# Restaurant Plating Campaigns This Campaign Shows How Plating Changes Our Perspective of Food By Katherine Pendrill | Published 2015-12-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-plating References: [psfk](http://www.psfk.com/2015/12/food-stylist-david-ma-new-york-city.html) & [instagram](https://www.instagram.com/DavidWma/) David Ma recently carried out a restaurant plating campaign, which involved changing how different eateries display their signature dishes. Although we don't always think about it, the way food is presented can change the way we feel about it. This campaign seeks to demonstrate how something as simple as plating impacts our perception of food. Ma himself is a self-proclaimed food stylist, who is determined to understand how restaurant plating can impact the quality of the food being served. His latest campaign was called '#FoodFreestyling' and it involved visiting 12 New York City restaurants with the sole purpose of re-plating their signature dish. At each restaurant, Ma asked for an extra plate and then began rearranging the dish based only on the ingredients he was served. He then posted the before and after images to his [Instagram](https://www.trendhunter.com/trends/food-waste-campaigns) page. With so many people [taking pictures of their food](https://www.trendhunter.com/trends/taste-our-world) these days, Ma's work could challenge restaurants to think about how to make their dishes appear more photogenic. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### Key Themes Behind This Trend - **Restaurant Plating:** Opportunity for restaurants to experiment with innovative plating techniques that can enhance the visual appeal of their dishes. - **Perception of Food:** Opportunity for food industry professionals to explore how plating can alter consumers' perception and experience of food. - **Food Styling:** Opportunity for food stylists and photographers to collaborate with restaurants to create visually stunning and Instagram-friendly dishes. ### Where This Applies - **Restaurant Industry:** Restaurants can leverage plating campaigns to differentiate themselves and attract more customers, especially those looking for unique dining experiences. - **Food Service Equipment:** Opportunity for manufacturers of food service equipment to design and produce innovative plating tools and accessories that cater to the growing demand for visually appealing dishes. - **Social Media:** Plating campaigns can create opportunities for social media influencers and platforms to increase engagement and reach by promoting aesthetically pleasing dishes. ## Related on Trend Hunter - [Recreated Video Game Meals](https://www.trendhunter.com/trends/playstation-to-plate.md) - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Imperfect Cooking Campaigns](https://www.trendhunter.com/trends/effortiseverything.md) - [Culinary Tradition Food Campaigns](https://www.trendhunter.com/trends/merchant-gourmet-yes-chef-campaign.md) - [Multisensorial Dining Concepts](https://www.trendhunter.com/trends/feeladelphia-by-philadelphia.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Fine-Dining Pizza Events](https://www.trendhunter.com/trends/pizza-hut-supper-club.md)