# Dragon-Inspired Restaurant Partnerships Tsingtao Celebrates the Year of the Dragon By Kalin Ned | Published 2024-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-partnership References: [malaproject](https://www.malaproject.com/) & [hutong-nyc](https://www.hutong-nyc.com/)  In anticipation of the Lunar New Year, [Tsingtao](https://www.trendhunter.com/trends/chinese-lager) enters into restaurant partnerships with four prominent New York City eateries. The collaboration with Hutong, [MáLà Project](https://www.trendhunter.com/trends/lunar-new-year-celebrations), Milu, and Hunan Slurp brings a contemporary touch to traditional favorites, incorporating Tsingtao into exclusive dishes and drinks. The limited-edition Year of the [Dragon](https://www.trendhunter.com/trends/year-of-the-dragoninspired1)-inspired menus include things like creative beer cocktails, Beer Duck, Dragon Dance cocktails, beer-infused prawns, Tsingtao-marinated chicken, and more. The inclusion of unique elements like Tajin rims, Sichuan red peppercorns, and umeshu in the concoctions adds an interesting twist to the culinary experience. The initiative not only celebrates the Lunar New Year but also highlights the culinary prowess and adaptability of Chinese cuisine, as well as the versatility of Tsingtao's product range. Image Credit: Tsingtao ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 69% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Beer-cocktail Fusion:** Tsingtao's collaboration with New York City eateries brings a contemporary touch by incorporating the beer into creative beer cocktails. - **Dragon-inspired Menus:** The limited-edition menus feature exclusive dishes and drinks with a Dragon-inspired twist, showcasing a blend of tradition and creativity. - **Flavorful Culinary Experience:** The inclusion of unique elements like Tajin rims, Sichuan red peppercorns, and umeshu adds an interesting twist to the culinary experience. ### Where This Applies - **Restaurant:** The restaurant industry can explore the opportunity of partnering with beverage brands to create unique menu offerings and creative fusion concepts. - **Beverage:** The beverage industry can embrace the trend of beer-cocktail fusion and collaborate with restaurants to create innovative drink options. - **Culinary:** The culinary industry can capitalize on the Dragon-inspired menus trend by incorporating traditional and creative elements to enhance the dining experience. ## Related on Trend Hunter - [Lunar New Year Celebrations](https://www.trendhunter.com/trends/lunar-new-year-celebrations.md) - [Tiger-Themed AR Cocktails](https://www.trendhunter.com/trends/limited-edition-cocktail.md) - [Horse-Inspired Menus](https://www.trendhunter.com/trends/pf-changs-lunar-new-year.md) - [Lunar New Year-Inspired Menus](https://www.trendhunter.com/trends/blackblue-toronto.md) - [Festive Lunar Menus](https://www.trendhunter.com/trends/dark-horse-menu.md) - [Lunar Celebration Cocktails](https://www.trendhunter.com/trends/chinese-new-year-cocktails.md) - [Seasonal New Year Packaging](https://www.trendhunter.com/trends/carlsberg-2.md) - [Lunar New Year Parties](https://www.trendhunter.com/trends/dragonpalooza.md) - [Lunar New Year-Inspired Libations](https://www.trendhunter.com/trends/a-gift-for-blossoming-futures.md)