# Fan-Powered Restaurant Openings KFC's #ViteUnKFC Helped Fans Accelerate Construction By Laura McQuarrie | Published 2016-06-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-opening References: [adsoftheworld](http://adsoftheworld.com/media/ambient/kfc_social_opening) & [kfc.fr](http://www.kfc.fr/) To get people on social media excited about the opening of a new [KFC](https://www.trendhunter.com/trends/kfc-canada1) restaurant opening, the 'Social Opening' campaign was created to help fans reduce the time until the eatery could be officially opened. The campaign began by displaying an initial opening date over the new KFC restaurant and inviting people to use the #ViteUnKFC tag across social media to reduce the wait times. The more active people became on social media, KFC followed up by adding an extra worker to the project in order to bring construction to a close quicker. In total, the #ViteUnKFC hashtag was used more than 3,200 times, which helped KFC to reach an audience of about 320,000 users on [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) and 411,000 people on [Twitter](https://www.trendhunter.com/trends/mayoverse). Best of all, fans of KFC really felt that they were included in the opening of the new restaurant. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 16% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Openings:** Creating marketing campaigns that involve customers in the opening process of new restaurants through social media can boost engagement and create excitement. - **Hashtag Incentives:** Utilizing a branded hashtag and offering incentives to customers who share their experiences on social media can increase brand awareness and engagement. - **Crowdsourced Construction:** Involving customers or fans in the construction process of new restaurants can create a sense of ownership and involvement, potentially leading to increased loyalty and word-of-mouth marketing. ### Sectors Adopting This - **Fast Food:** Fast food restaurants can utilize social media and customer involvement in the opening process to create excitement and engagement with their brand. - **Hospitality:** Hotels or resorts can involve customers in the construction process of new buildings, potentially creating a sense of investment in the project and increased loyalty. - **Retail:** Retail companies can leverage social media and branded hashtags to incentivize customers to share their experiences and potentially increase brand awareness and engagement. ## Related on Trend Hunter - [QSR Summer Hours Campaigns](https://www.trendhunter.com/trends/kfc-canada1.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Dusty Advertising Campaigns](https://www.trendhunter.com/trends/kfc-spain.md) - [AI-Generated Art Challenges](https://www.trendhunter.com/trends/kfc-x-fiiiiiingers.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Complimentary Fried Chicken Promotions](https://www.trendhunter.com/trends/kfc-free-bucket-on-us.md) - [Efficient QSR Ordering Services](https://www.trendhunter.com/trends/fast-ordering-services.md) - [Co-Created Saucy Bites](https://www.trendhunter.com/trends/kfc-x-carryminati-saucy-popcorn.md) - [Social Media-Inspired Bakery Menus](https://www.trendhunter.com/trends/panera-roman-empire-menu.md)