# Playful Restaurant Pop-Ups The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible By Laura McQuarrie | Published 2023-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-of-imagination References: [express](https://www.express.co.uk/news/uk/1822662/pop-up-children-restaurant-play-doh)  For just one day only near the end of October. [Play-Doh](https://www.trendhunter.com/trends/play-doh) will be opening the doors to the [Restaurant of Imagination](https://www.trendhunter.com/trends/addams-family) in London. At this pop-up, kids will get to sculpt their own meals using the Busy Chef’s Restaurant playset, and then see their creations come to life as real-life meals that can be enjoyed by the whole family. This pop-up was created based on research that shows eight out of 10 parents struggle with picky eaters on a daily basis, and a third of families describe mealtimes as "stressful" but more than half say that their children put up less of a fuss when they are involved in choosing what they are going to eat. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 82% | Activity: 95% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Picky Eater Solutions:** Creating interactive dining experiences where kids can sculpt their own meals and see them come to life as real-life dishes. - **Family Engagement:** Empowering children to be involved in the decision-making process and making mealtimes less stressful for families. - **Creative Food Experiences:** Incorporating fun and imaginative elements into dining experiences, appealing to both children and adults. ### Industries Being Reshaped - **Restaurant:** Restaurants can create pop-up experiences that allow kids to playfully engage with their meals, sparking their curiosity and increasing their willingness to try new foods. - **Food Packaging:** Food packaging companies can explore innovative packaging solutions that make mealtime more interactive and enjoyable for children. - **Toy Manufacturing:** Toy manufacturers can collaborate with restaurants to develop playsets and tools that allow kids to create and customize their own meals at dining establishments. ## Related on Trend Hunter - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Adult-Focused Modeling Dough](https://www.trendhunter.com/trends/play-doh.md) - [Multicultural Pop-Up Restaurants](https://www.trendhunter.com/trends/opentables-dine-london.md) - [Interactive Mealtime Plates](https://www.trendhunter.com/trends/platoo-interactive-sensory-meal-plate.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md) - [DIY Colourful Dough Sets](https://www.trendhunter.com/trends/the-dough-project.md) - [Sensory Dough Toys](https://www.trendhunter.com/trends/playdoh-6-variety-compounds.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md)