# Luxury Restaurant Membership Programs Quince & Co. Presents a New Restaurant Business Model By Kalin Ned | Published 2021-02-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-membership-program References: [sf.eater](https://sf.eater.com/2021/1/29/22256744/quince-cotogna-membership-program-sold-out-sf-restaurants) & [quincerestaurant](https://www.quincerestaurant.com/) The COVID-19 pandemic and the associated government-imposed restrictions have not been easy on retail companies and restaurants, but some establishments are being creative in driving traffic and a great example is the model of the restaurant membership program. Eater reports that some Bay Area dining establishments have already dived head-first into the venture. For instance, the Michelin-star Quince recently introduced a restaurant membership program that is valued at $5,000 per year. Titled simply '[Quince & Co.](https://www.trendhunter.com/trends/quince-gourmet-food-wines),' this membership includes its sister restaurants Cotogna and Verjus, as well as the [Fresh Run Farm](https://www.trendhunter.com/trends/fresh-thyme-markets) in Bolinas. According to Eater, despite the pricey tag—Quince & Co. has already sold out. The membership includes various perks, including a $1,000 dining budget, quarterly provisions boxes with premium products, as well as exclusive events. This, in turn, speaks for the growing consumer desire for a luxury experience. Image Credit: Quince ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 76% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Restaurant Membership Programs:** As the pandemic continues, restaurants are exploring creative business models such as high-end membership programs. - **Luxury Experiences:** Consumers are increasingly seeking exclusive and high-end experiences, presenting opportunities for businesses to cater to this demand. - **Premium Services and Products:** Membership programs and other offerings that provide access to premium products and services can appeal to affluent consumers and drive revenue for businesses. ### Where This Applies - **Hospitality:** Hotels, resorts and other hospitality businesses can explore high-end membership programs or exclusive offerings to cater to luxury-seeking consumers. - **Retail:** Retail businesses can partner with restaurants and other establishments to provide premium products and services to customers, such as through provisions boxes included in membership programs. - **Membership and Subscription-based Services:** Businesses that specialize in creating and managing membership or subscription-based services can explore opportunities to cater to affluent consumers seeking high-end experiences and exclusive access to products and services. ## Related on Trend Hunter - [Luxury Experience Clubs](https://www.trendhunter.com/trends/taste-club.md) - [Exclusive Culinary Memberships](https://www.trendhunter.com/trends/the-membership-by-giadzy.md) - [Pizzeria Subscription Programs](https://www.trendhunter.com/trends/chuck-e-cheese-membership-program.md) - [Members-Only NFT Restaurants](https://www.trendhunter.com/trends/flyfish-club.md) - [Gaming Cafe Loyalty Programs](https://www.trendhunter.com/trends/sidequest-vip-membership.md) - [Restaurant Platform Loyalty Programs](https://www.trendhunter.com/trends/opentable-regulars.md) - [Inflationary Meal Subscriptions](https://www.trendhunter.com/trends/plate-pass.md) - [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md) - [Branded Alcohol Memberships](https://www.trendhunter.com/trends/beachwood-brewing.md)