# Single-Person Restaurants Irma's Restaurant 1:1 is Only a Restaurant for One By Laura McQuarrie | Published 2019-07-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-for-one References: [adweek](https://www.adweek.com/creativity/a-danish-grocery-chain-created-a-pop-up-restaurant-that-only-sat-one-person-at-a-time/) & [irma.dk](https://irma.dk/) To kick off the launch of its new single-person meals, Danish grocery chain Irma created 'Restaurant 1:1,' a restaurant for one. The "world's smallest restaurant" is only set up to seat a single diner at a time and was created to break the stigmas that exist around [solo dining in public](https://www.trendhunter.com/trends/feast-for-one). Due to its unique qualities, the Restaurant 1:1 pop-up only required one chef and one waiter to cater to a single patron at a time. Although alone for the [intimate dining experience](https://www.trendhunter.com/trends/private-dining-event), visitors had the chance to converse with the limited staff on-site while enjoying their solo meal with wine and beer. Hungry for the unique experience, people were quick to make a reservation at the Restaurant 1:1 [restaurant pop-up](https://www.trendhunter.com/trends/pizza-hut-4), with all the available spots for dining filled in just 48 hours. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Single-person Dining:** Opportunity for restaurants to create intimate and exclusive dining experiences for solo patrons. - **Pop-up Restaurants:** Chance for chefs to showcase their culinary skills in temporary, limited-time dining establishments. - **Solo Dining Experiences:** Potential for businesses to cater to the growing number of solo diners seeking unique dining experiences. ### Who This Affects Most - **Hospitality:** Hotels and restaurants can offer single-person dining options to cater to solo travelers and local customers. - **Food and Beverage:** Companies can experiment with single-person meal options to provide convenience and cater to busy individuals. - **Event Planning:** Opportunity to create memorable dining experiences for special occasions or themed events with single-person restaurants. ## Related on Trend Hunter - [Solo Dining Guides](https://www.trendhunter.com/trends/solo-dining-guide.md) - [Personal Pizza Restaurants](https://www.trendhunter.com/trends/personal-pan-pizza-hut.md) - [Ranch-Inspired Pop-Up Restaurants](https://www.trendhunter.com/trends/hidden-valley-ranch-tiny-restaurant.md) - [Solo-Friendly Pasta Meals](https://www.trendhunter.com/trends/ms-food-collection.md) - [One-Person Kitchen Appliances](https://www.trendhunter.com/trends/tiny-cooking-appliance.md) - [Swedish Craft Restaurant Designs](https://www.trendhunter.com/trends/persona-restaurant.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Standalone Retailer Restaurants](https://www.trendhunter.com/trends/ikea-restaurant.md) - [Galactic Atmosphere Restaurants](https://www.trendhunter.com/trends/spacevip.md)