# Sizzling Red-Hot Packaging The Restaurant Branding Conceptualized for Mexiko is Fiery By Farida Helmy | Published 2014-02-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-branding References: [thedieline](http://www.thedieline.com/blog/2014/2/4/concept-mexiko) & [behance.net](http://www.behance.net/carlosteles) Inspired by ancient mysterious [Aztec](https://www.trendhunter.com/trends/mayawell-prebiotic-soda) Art, Brazilian designer Carlos Teles created the ultimate restaurant branding concept for a [Mexican restaurant](https://www.trendhunter.com/trends/santo-taco). Designing a red hot and sizzling packaging design, Teles's restaurant branding design for his conceptual Mexiko restaurant exudes Mexican-inpired Aztec details printed on three different [sauce and condiment designs](https://www.trendhunter.com/trends/topping-sauces). "The brand was inspired by gravures and rustic drawings of Aztec art. From that I did a strong geometric type with some broken 'lines' to refer to the historic elements," says Teles. Featuring Aztec prints such as dragons, circles and flowers found in Mexican culture, Teles uses vibrantly bright reds and yellow color hues for his packaging concept that really does ooze warm culture vibes and sizzlingly hot flavor. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 62% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Aztec-inspired Packaging:** Creating packaging designs that draw inspiration from ancient Aztec art can provide a unique and memorable branding experience for restaurants. - **Geometric Typeface:** Using a strong geometric type with broken lines in branding and packaging designs can add a touch of historic elements and visual interest. - **Vibrant Color Schemes:** Utilizing vibrantly bright reds and yellow color hues in packaging concepts can evoke a warm and culturally-rich experience for customers. ### Industries Being Reshaped - **Restaurant and Food Services:** Restaurants can explore incorporating Aztec-inspired packaging designs to create a visually appealing and immersive dining experience. - **Graphic Design and Branding:** Graphic designers and branding agencies can leverage geometric typefaces and Aztec art motifs in their work to create visually striking brand identities. - **Food Packaging and Printing:** Companies specializing in food packaging and printing can offer expertise in creating visually stunning packaging concepts with vibrant color schemes for restaurant brands. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md)