# Active Vegetarian Packaging This Restaurant Branding Design Blends Healthy Food & Activity By Laura McQuarrie | Published 2014-12-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-branding-design References: [behance.net](https://www.behance.net/gallery/16044321/King-Carrot) & [behance.net](http://www.behance.net/kelseymalsom) This concept restaurant branding design by Kelsey Malsom imagines King Carrot, a haven for vegans and vegetarians to "Treat your body like royalty." Noticing a lack of fast food establishments that serve exclusively vegetarian-friendly food, Malsom imagines a brand where someone with a specialty diet could walk in and pick anything off of the menu to eat. Since health and physical activity go so well together, this is a huge part of what makes up King Carrot's identity, which can be seen on the wrapping for grab-and-go boxes, drinks and wrappers. To make sure that vegetarians know exactly what they're eating, labels for items like burgers and salads from King Carrot include a simple ingredient list that spells out all of the contents, ensuring that each meal is healthy and absolutely stress-free. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Fast Food:** The concept of fast food is being reimagined to incorporate healthier ingredients and options providing an opportunity for businesses to cater to those seeking healthy and quick food options. - **Activity-driven Branding:** Incorporating physical activity into a brand's identity creates a unique selling point and an opportunity for businesses to differentiate themselves from competitors while promoting a healthy lifestyle. - **Transparent Ingredient Labeling:** Providing clear ingredient lists on food packaging allows consumers to make informed choices and fosters trust in the brand. ### Who This Affects Most - **Fast Food Restaurant:** Incorporating vegetarian and vegan options in fast food restaurants creates an opportunity for businesses to cater to the growing plant-based consumer market. - **Packaging Design:** Designing packaging that incorporates physical activity and transparent ingredient labeling can create a unique selling point and increase brand value. - **Healthy Food Retail:** The rising demand for healthy eating options creates opportunities for businesses to open specialty health food retail stores that cater to specific consumer needs such as vegetarianism. ## Related on Trend Hunter - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Relaunched Meat-Free Food Brands](https://www.trendhunter.com/trends/birds-eye-green-cuisine-brand.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md) - [Nostalgic Vegan Fast Food](https://www.trendhunter.com/trends/mr-charlies.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)