# Restaurant Dining Challenges S.Pellegrino's Restaurant BINGO Helps to Support Local Businesses By Laura McQuarrie | Published 2021-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/restaurant-bingo References: [prnewswire](https://www.prnewswire.com/news-releases/b-i-n-g-o-spellegrino-teams-up-with-tan-france-to-unveil-a-new-dining-challenge-to-support-restaurants-301227678.html) & [sanpellegrino](https://www.sanpellegrino.com/ca/en) It's been a challenging year for restaurants of all sizes and [S.Pellegrino's](https://www.trendhunter.com/trends/destination-dining-program) [Restaurant BINGO](https://www.trendhunter.com/trends/limited-edition-menu) is a month-long program that encourages fans to show their support for local establishments. The BINGO-style challenge is being promoted with the help of Netflix Queer Eye's Tan France and the [James Beard Foundation](https://www.trendhunter.com/trends/icons-programs). Over the next four weeks, a new Restaurant BINGO board theme will be unveiled on Instagram by France, along with food-related challenges. These themes will include "Around the World," "Food Love" and others like "Cake Just Because" and the self-explanatory "Sushi & Pizza on the Same Day." Instagram users will be able to claim a square on the weekly board by posting a photo of their order and using the #SupportRestaurants tag. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Local Restaurant Support:** There is an opportunity for companies to create programs that encourage people to support their local restaurants during difficult times. - **Online/food Challenges:** Businesses that can create fun online challenges related to food or dining will be able to engage with their audiences and encourage them to participate, building loyalty. - **Celebrity Endorsements:** Partnering with well-known personalities or celebrities to promote campaigns and initiatives around dining and food can help to increase participation and awareness. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can create promotions and campaigns that encourage people to support local restaurants by participating in challenges and initiatives related to food and dining. - **Marketing and Advertising:** Marketing and advertising agencies can partner with businesses to create fun and unique online challenges and campaigns to engage with and build their audience's loyalty. - **Entertainment:** Entertainment companies can leverage their celebrity connections to create awareness for campaigns and initiatives related to dining and food, encouraging their audiences to get involved and participate. ## Related on Trend Hunter - [Menu Discovery Challenges](https://www.trendhunter.com/trends/feel-good-foodie-challenge.md) - [Immersive Restaurant Rewards App](https://www.trendhunter.com/trends/bella-italia-1.md) - [Week-Long Restaurant Celebrations](https://www.trendhunter.com/trends/national-restaurant-week.md) - [Uplifting Restaurant Campaigns](https://www.trendhunter.com/trends/pepsi-dig-in.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/blackowned-restaurant.md) - [Black-Owned Restaurant Initiatives](https://www.trendhunter.com/trends/pepsi-dig-in-day.md) - [Weekly Diner Restaurant Rewards](https://www.trendhunter.com/trends/make-it-or-break-it-promotion.md) - [Toronto Restoration Efforts](https://www.trendhunter.com/trends/restaurants-in-toronto.md) - [Health Food Challenge Apps](https://www.trendhunter.com/trends/rewards-and-challenges.md)