# Interactive Heart Campaigns The British Heart Foundation Took to Twitter for 'Restart a Heart Day' By Laura McQuarrie | Published 2016-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/restart-a-heart References: [prexamples](http://prexamples.com/2016/10/british-heart-foundation-finds-new-way-to-twitter-users-hearts/) & [twitter](https://twitter.com/TheBHF/status/788258306154463232) In order to acknowledge Restart a Heart Day, which is held on the 16th of October, the [British Heart Foundation](https://www.trendhunter.com/trends/ai-investment-fraud) launched a unique campaign on [Twitter](https://www.trendhunter.com/trends/heart-shaped-crisp) that brings attention to the fact that few people know how to perform life-saving CPR. The Twitter campaign included a tweet that calls for social media users to give the post a like by pressing the heart icon in order to "see what happens next." From there, users are automatically tweeted back by a bot that reveals a crucial message about CPR and a link to a video about the British Heart Foundation's 'Nation of Lifesavers.' In receiving thousands of likes and retweets, the British Heart Foundation's message was easily shared, informing people about the many training opportunities that happen across the UK. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Campaigns:** Interactive social media campaigns like British Heart Foundation's Twitter campaign can create awareness and engagement among the audience, providing opportunities for social media marketing. - **Automated Chatbots:** Incorporation of automated messaging systems like British Heart Foundation's bot can provide targeted information to customers, saving time for businesses. - **CPR Training & Education:** Increased focus on training and education programs for CPR like the 'Nation of Lifesavers' can create more awareness and prepare individuals to handle such situations. ### Sectors Adopting This - **Non-profit Organizations:** Using social media campaigns and interactive technology can help non-profits like British Heart Foundation to raise awareness and funds for their initiatives. - **Healthcare Services:** Automated chatbots can be incorporated into healthcare services to provide instant and personalized assistance to patients and visitors. - **Education and Training:** Increased focus on CPR training and education programs like 'Nation of Lifesavers' can create opportunities for training and education providers to offer specialized courses and certifications. ## Related on Trend Hunter - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Gamer-Targeted Donor Campaigns](https://www.trendhunter.com/trends/virtual-donors.md) - [Heart Health Candy Partnerships](https://www.trendhunter.com/trends/essential-candy-and-enduring-hearts.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md) - [App-Connected CPR Tools](https://www.trendhunter.com/trends/portable-cpr-kit.md) - [Romantic Snack Chip Campaigns](https://www.trendhunter.com/trends/heart-shaped-crisp.md) - [Bank Appreciation Campaigns](https://www.trendhunter.com/trends/tdthanksyou-1.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Heartwarming Social Good Ads](https://www.trendhunter.com/trends/moments-that-count.md)