# Rest Stop Billboards Sodimac's Ad Roadside Promotes a Garage for Tired Drivers to Sleep for Free By Laura McQuarrie | Published 2016-02-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/rest-stop References: [eventmagazine](http://www.eventmagazine.co.uk/global-event-tv-diy-brand-creates-peruvian-billboard-stop-tired-drivers/brands/article/1383622) The Panamericana Sur Highway is a long stretch of road between Lima to Chile that offers few rest stops for drivers. In Peru, fatigue accounts for one in three accidents on the road. In response to this, Sodimac created a unique [billboard advertisement](https://www.trendhunter.com/trends/outdoor-advertising-campaign) that appeals specifically to tired drivers. If there's one thing that is prevalent on this road, it's advertisements. But rather than trying to promote a product or a service, Sodimac simply offered tired drivers a [place to rest their heads](https://www.trendhunter.com/trends/equinox-sleep-lab) with its roadside Homecenter. At this rest stop, drivers were able to pull into a bedroom-inspired stop and get some shut-eye. While drivers are often reluctant to pull over and sleep due to safety, this station featured [24/7 security](https://www.trendhunter.com/trends/windows-of-selfcare), plus complimentary Wi-Fi and sleep masks. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Rest Stop Innovation:** Creating innovative rest stop solutions to address driver fatigue and improve road safety. - **Advertisement for Safety:** Utilizing roadside billboards to provide safety-oriented services for tired drivers. - **Enhanced Rest Stop Experience:** Offering amenities such as Wi-Fi and sleep masks to enhance the rest stop experience for drivers. ### Who This Affects Most - **Hospitality:** Integrating rest stops with hotel-like amenities to cater to tired drivers. - **Outdoor Advertising:** Leveraging billboards as platforms for providing safety services and promoting rest stops. - **Transportation:** Implementing rest stop innovations to improve driver well-being and road safety. ## Related on Trend Hunter - [Delivery Rider Resting Stops](https://www.trendhunter.com/trends/brake-room.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Branded Rest Stops](https://www.trendhunter.com/trends/summer-gets-bueno.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Sleep Poverty Awareness Campaigns](https://www.trendhunter.com/trends/sleepless-lamp.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md)