# Sleep-Specific Hotel Programs The Benjamin Hotel Rest & Renew Program Emphasizes Sleep By Grace Mahas | Published 2021-07-01 | World Source: Trend Hunter, https://www.trendhunter.com/trends/rest-renew-program References: [forbes](https://www.forbes.com/sites/ranagood/2018/07/31/4-hotels-that-will-improve-your-sleep/?sh=75dceb4a3ec6) & [thebenjamin](https://www.thebenjamin.com/experience/rest-and-renew/) [Hotel sleep programs](https://www.trendhunter.com/trends/in-search-of-sleep) have become more of a priority as consumers focus on their overall well-being and one hotel leading the way is [Benjamin Hotel](https://www.trendhunter.com/trends/benjamin-royal-sonesta). The Benjamin Hotel Rest & Renew Program was created with the company's in-house sleep expert, Dr. Rebecca Robbins, and boasts 24/7 access to the 'Sleep Team' dedicated to helping you achieve a restful night's sleep. The Rest & Renew Program features a curated pillow menu, sleep masks, blackout curtains, a noise machine, earplugs on-demand meditation, a lullaby music library, and refreshing treatments. The extensive pillow menu includes the 5-Foot Body Cushion, the Water Filled, the Anti-Snore, and the Sleep Sucess Back Sleeper, among others. In addition, the hotel serves bedtime snacks that are low-protein, low-sugar snacks that should be eaten 90 minutes before bedtime. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Sleep-focused Hotel Programs:** More hotels are creating sleep programs to meet the growing demand for overall wellness. - **Personalized Sleep Experiences:** Hotels are offering curated sleep amenities and programs to cater to individual needs, opening up possibilities for personalization and customization. - **On-demand Sleep Services:** Hotels are offering 24/7 access to dedicated sleep teams and amenities for guests seeking restful and restorative sleep services on demand. ### Sectors Adopting This - **Hospitality:** Hotels are innovating and differentiating their experiences through sleep programs and services to meet the demand for wellness tourism. - **Wellness:** The growing focus on sleep and well-being is creating opportunities for the wellness industry to partner with hotels and offer specialized sleep solutions. - **Consumer Products:** The rise of sleep-focused hotel programs and personalized sleep experiences presents opportunities for consumer products companies to create and market sleep aids and products to hotels and consumers. ## Related on Trend Hunter - [Gen Alpha Amenity Programs](https://www.trendhunter.com/trends/benjamin-royal-sonesta.md) - [Boutique Hotel Wellness Programs](https://www.trendhunter.com/trends/royal-hotel.md) - [Hotel Sleep Experiences](https://www.trendhunter.com/trends/hilton-1.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Restorative Sleep Suites](https://www.trendhunter.com/trends/sleep-suites.md) - [Slumber-Inducing Hotel Collections](https://www.trendhunter.com/trends/sleep-glow.md) - [In-Room Wellness Experiences](https://www.trendhunter.com/trends/hilton-and-calm.md)