# Minimalist Online Surf Shops SALT's Responsive Ecommerce Site Uses an Aesthetically Pleasing Grid By Alyson Wyers | Published 2015-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/responsive-ecommerce References: [creativebloq](http://www.creativebloq.com/web-design/responsive-ecommerce-websites-12121456) & [saltsurf](http://saltsurf.com/) This responsive ecommerce site integrates web design in a way that is not only sure to boost online sales, but also presents a visually appealing aesthetic all on its own. By putting mobile first, SALT Surf ensures their website is compatible with not just mobile displays, but tablet and desktop as well. SALT sells quality surfboards online with a responsive ecommerce site that integrates full-canvas photography, intentional typography and grid layout as well as enticing product pictures. The [minimalist aesthetic](https://www.trendhunter.com/trends/scandinavian-aesthetics) is one that will surely resonate on social media platforms like [Instagram](https://www.trendhunter.com/trends/consignment-retailers) and tumblr as well as its target audience of 'the New York City surfer.' Based in New York, the boards are shaped in California. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 85% | Activity: 94% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Responsive Ecommerce:** Creating responsive ecommerce sites that prioritize mobile compatibility can increase online sales and enhance user experience. - **Minimalist Aesthetics:** Adopting minimalist aesthetics in web design can attract a loyal following on social media platforms and appeal to specific target audiences. - **Full-canvas Photography:** Incorporating full-canvas photography in ecommerce sites can visually enhance product presentation and increase customer engagement. ### Industries Being Reshaped - **Ecommerce:** The ecommerce industry can benefit from advancements in responsive design and minimalist aesthetics to improve customer experience and drive sales. - **Photography:** The photography industry can leverage full-canvas photography as a unique selling point for ecommerce platforms, showcasing products in a visually appealing way. - **Surfing Equipment:** The surfing equipment industry can explore minimalist aesthetics and responsive ecommerce to connect with target audiences and increase online sales. ## Related on Trend Hunter - [Gridded Immersive Retail Experiences](https://www.trendhunter.com/trends/ekata-banaras.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [E-Commerce Denim Platforms](https://www.trendhunter.com/trends/denim-platform.md) - [One-Stop Wellness Marketplaces](https://www.trendhunter.com/trends/the-market-place.md) - [Modular Electric Surfboards](https://www.trendhunter.com/trends/modular-electric-surfboard.md) - [Mobile Portfolio Builders](https://www.trendhunter.com/trends/pureheart.md) - [Mobile eCommerce Store Platforms](https://www.trendhunter.com/trends/online-store-builder-platform.md) - [Ecommerce Discovery Tools](https://www.trendhunter.com/trends/ecommerce-discovery.md) - [Responsive Website Templates](https://www.trendhunter.com/trends/framerstore.md)