# Responsible Pet Food Brands King Lou Pets Elevates the Standard in the Pet Food Industry By Kalin Ned | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/responsible-pet-food References: [kingloupets](https://www.kingloupets.com)  [King Lou Pets](https://www.trendhunter.com/trends/magflap) is a responsible pet food brand that seeks to give owners more options for whole pet food, made with [human-grade ingredients](https://www.trendhunter.com/trends/full-moon-pure-protein) and minimally processed—which helps preserve the maximum nutrition in every bite. The small business was founded in the USA and is independently owned. The responsible pet food brand's range of treats boasts a [single ingredient origin](https://www.trendhunter.com/trends/rare-breed). The range includes Chicken Breast Jerky, Sweet Potato Treats, Beef Heart Jerky, Whole Chicken Hearts, Wild Salmon Bites, and Whole Chicken Feet. While the first variety in this list contributes with lean protein, the Sweet Potato Treats help with digestion. Beef and chicken hearts, on the other hand, are known to support heart health. Salmon support hip joints and Whole Chicken Feet contribute to a shinier coat. Image Credit: King Lou Pets ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 27% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Whole Pet Food:** The trend towards whole pet food made with human-grade ingredients presents opportunities to disrupt traditional pet food manufacturing and distribution. - **Single Ingredient Treats:** The demand for single ingredient pet treats presents opportunities to disrupt the pet treat market with additional options that prioritize nutrition and health. - **Independent Pet Food Brands:** The growth in independent, responsible pet food brands is disrupting the dominance of larger, established brands in the pet food industry. ### Industries Being Reshaped - **Pet Food Manufacturing:** Pet food manufacturers have the opportunity to shift towards whole, human-grade ingredients and develop single ingredient treats to meet growing consumer demand for healthier pet food options. - **Pet Retail:** Pet retailers can prioritize independent, responsible pet food brands in their product offerings and educate consumers on the benefits of whole, minimally processed pet food options. - **Pet Health and Wellness:** With the rising interest in whole, nutritious pet food, there is an opportunity for pet health and wellness companies to develop new products and services that complement the growing trend towards healthy pet lifestyles. ## Related on Trend Hunter - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Nutritionist-Approved Pet Superfood Lines](https://www.trendhunter.com/trends/pet-superfood.md) - [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md) - [Sashimi-Quality Salmon Treats](https://www.trendhunter.com/trends/finfare-pet-foods.md) - [Healthy Dog Treats Lines](https://www.trendhunter.com/trends/healthy-dog-treats1.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Locally Farmed Pet Foods](https://www.trendhunter.com/trends/pawstone.md)