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# Vacation-Themed Cafe Drinks
The Starbucks Japan Resort Frappuccino Celebrates Summertime

By Michael Hemsworth | Published 2025-05-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/resort-frappuccino
References: [soranews24](https://soranews24.com/2025/05/22/starbucks-japan-unveils-exclusive-new-frappuccino-for-summer/) & [starbucks.co.jp](https://www.starbucks.co.jp)

![Vacation-Themed Cafe Drinks](https://cdn.trendhunterstatic.com/thumbs/571/resort-frappuccino.jpeg)

The [Starbucks Japan Resort](https://www.trendhunter.com/trends/sunset-frappuccino) Frappuccino is a new menu item headed to participating locations as a summer-themed refreshment perfect for beating the heat this season. The drink, formally called the Oriental Mango & Tea Frappuccino, stars off with mango pulp that's paired with soy milk and jasmine tea to give it a sweet, fruit-forward taste. The drink is then topped with [whipped cream and mango sauce](https://www.trendhunter.com/trends/starbucks-japan-three-summer-muscats) to further increase the juicy mango-driven flavor in each sip.

The Starbucks Japan Resort Frappuccino is arriving in a Tall size only priced at 707 yen for takeout and 720 for dine-in customers. The drink will be on offer at all of the brand's locations in Japan starting May 28 through July 8, 2025.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 47% | Activity: 53% | Freshness: 41%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Vacation-themed Beverages:** Consumers increasingly seek out drinks that evoke a sense of escapism and luxury, creating opportunities for brands to develop product lines inspired by travel and leisure destinations.
- **Mango-based Drinks:** As mango flavors gain popularity for their refreshing and tropical profile, businesses have the chance to innovate with new combinations and presentations in the beverage industry.
- **Limited-time Offerings:** Brands are capitalizing on the urgency of limited-time menus to boost sales, while simultaneously allowing for creative experimentation and seasonal product launches.

### Where This Applies

- **Food and Beverage:** The food and beverage sector can explore the potential of internationally inspired flavors to attract global audiences and enhance customer experiences.
- **Travel and Hospitality:** Travel-themed consumables present a bridge between the culinary and travel industries, offering unique ways to promote destinations through gastronomy.
- **Marketing and Promotions:** Marketing initiatives leveraging limited-edition products connected to seasonal or thematic experiences provide an avenue for brands to engage and expand their consumer base.

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