# Streetwear Resistance Bands Sporty & Rich are Releasing a Set of Colorful Resistance Bands By Ell Smith | Published 2020-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/resistance-bands References: [hypebae](https://hypebae.com/2020/4/sporty-and-rich-emily-oberg-resistance-bands-workout-fitness-release) & [sportyandrich](https://www.sportyandrich.com/) Consumers across the globe are spending an extended period of time indoors due to the COVID-19 pandemic, leading some to seek out home-friendly workout gear, such as resistance bands, to help stay fit while exercising opportunities are limited. The popular streetwear label [Sporty & Rich](https://www.trendhunter.com/trends/handball-spezials) is responding to this by releasing a set of [colorful resistance bands](https://www.trendhunter.com/trends/nike-strength-volt-collection) that are perfect for fans of the [stylish, athleisure-inspired brand](https://www.trendhunter.com/trends/47-x-sporty-rich-new-york-yankees). The colorways of the bands correlate to the resistance level: yellow is medium, pink is heavy, green is extra-heavy, and blue is extra-extra-heavy. The Sporty & Rich is printed across the band in a white font. The bands are available on Sporty & Rich's online store. Image Credit: Sporty & Rich ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Home-friendly Workout Gear:** Opportunity for innovative fitness equipment and accessories that cater to consumers exercising at home. - **Athleisure-inspired Accessories:** Potential for stylish and fashionable workout accessories that seamlessly blend with everyday wear. - **Color-coded Resistance Bands:** Market for resistance bands with color-coded levels to provide users with easy identification and customization options. ### Who This Affects Most - **Fitness Equipment:** Opportunity for fitness equipment manufacturers to create innovative home-friendly gear. - **Fashion and Apparel:** Potential for fashion brands to expand into the athleisure market by creating stylish workout accessories. - **Sporting Goods Retail:** Market for retailers to offer color-coded resistance bands that cater to home workouts and fashionable fitness enthusiasts. ## Related on Trend Hunter - [Scultping Latex Resistance Bands](https://www.trendhunter.com/trends/powerhandz-powerpack-fitness-bundle.md) - [Rewarding Resistance Bands](https://www.trendhunter.com/trends/rxbands.md) - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md) - [Colorful Fitness Kits](https://www.trendhunter.com/trends/fit-kit.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Aesthetically Pleasing Fitness Accessories](https://www.trendhunter.com/trends/equipt-movement.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md) - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md)