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# Plastic Purse
When Vintage Couture Meets Modern Material

By Going Like Sixty | Published 2007-05-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/resin-the-vintage-word-for-plastic-clutch
References: [vivre](http://www.vivre.com/control/product/~category_id=311/~product_id=38550jsessionid=536478D26DC6C96D7DFE344D2CEC3CFB.vvprod1)

Why tote a [fabric purse](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote) when you can protect your wallet with plastic? The Billeyette clutch is a plastic purse that brings modern material to classic design. Luxist says, "The Billeyette clutch from Malini Murjani has a resin exterior and a [leather lining](https://www.trendhunter.com/trends/limited-croissant-bag). A hidden magnetic closure secures the bag. The modern bag is expandable and comes in bright colors that put me in mind of exotic sportscars."

**Implications** - Designs that leverage new, unconventional materials for their construction are perfectly poised to attract youth consumers that are looking to differentiate themselves from their peers. What I particularly like about the plastic purse is that it is a visually compelling piece fit for even the most high-fashion minded folk, but would also work well with those who have a more modest fashion sense.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 20% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### Why This Trend Is Growing

- **Conventional Material Exploration:** Exploring unconventional materials for design offers opportunities to attract youth consumers and stand out in the market.
- **Visually Compelling Fashion:** The use of plastic in high-fashion designs appeals to both fashion-forward consumers as well as those with a more modest fashion sense.
- **Differentiation in Design:** Incorporating modern materials into classic designs provides a unique and eye-catching product that stands out in the market.

### Industries Being Reshaped

- **Fashion Accessories:** The fashion accessories industry can explore the use of unconventional materials to create visually compelling and unique products.
- **Luxury Goods:** Luxury brands can incorporate modern materials into their designs to attract both fashion-forward consumers and those seeking standout pieces.
- **Design and Home Decor:** The field of design and home decor can explore the use of unconventional materials for creating visually striking and innovative products.

## Related on Trend Hunter

- [Bag-Accented Bag Designs](https://www.trendhunter.com/trends/plastic-bag.md)
- [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md)
- [Crumpled Chip Bag-Resembling Wallets](https://www.trendhunter.com/trends/chip-bag-purse.md)
- [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md)
- [Chic Celery-Shaped Clutches](https://www.trendhunter.com/trends/moschino-clutch.md)
- [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md)
- [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md)
- [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md)
- [Croissant-Shaped Clutch Bag Designs](https://www.trendhunter.com/trends/croissant-clutch.md)
