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# Turnover T-Shirts
Comic-Con's 'Resident Evil' Shirt Turns You Into a Zombie

By Tisah Tucknott | Published 2009-07-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/resident-evil-zombie
References: [gearfuse](http://www.gearfuse.com/resident-evil-comic-con-shirt-gives-you-a-taste-for-brains/) & [kotaku](http://kotaku.com/5314775/resident-evil-shirt-feasts-on-the-flesh-of-the-living)

You've probably witnessed guys lifting their shirts above their heads in drunkenly disorder at the bar. The Resident Evil Shirt by Comic-Con allows you to take part in this [strange practice](https://www.trendhunter.com/trends/sauce-proof-shirts) while adding a little twist.

The front of the shirt reads â€œLet Your Darkside Out,â€ while the inside of the shirt features a [zombie-like face](https://www.trendhunter.com/trends/vampire-slayer-collection).

Acting like a fool just got a whole lot cooler.

**Implications** - Businesses that can think of [unusual ways to alter existing products](https://www.trendhunter.com/trends/wellen-patinatech-tshirt) are most likely to remain fresh in the eyes of consumers. By altering product designs ever-so-slightly, businesses can continue to think outside the box and remain special in comparison to existing products.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 52% | Activity: 76% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Alternative Shirt Designs:** Unusual designs of existing products are likely to attract and retain consumers.
- **Interactive Fashion:** Interactive fashion pieces may become more popular as consumers seek unique, entertaining products.
- **Novelty Clothing Trends:** Novelty clothing items may continue to gain popularity as consumers look to stand out and express their personal style.

### Sectors Adopting This

- **Fashion:** The fashion industry can capitalize on interactive and novelty clothing trends to remain innovative and relevant.
- **Entertainment:** Entertainment companies like Comic-Con can offer interactive merchandise to enhance the fan experience and increase revenue.
- **Retail:** Retailers can stay ahead of the curve by offering alternative designs and unique, eye-catching products.

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