# Adoptable Dog Photo Series The Reshue Dog Series Vibrantly Highlights Chicago's Adoptable Pets By Ell Smith | Published 2018-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reshue-dog-series References: [thisiscolossal](http://www.thisiscolossal.com/2018/01/colorful-portraits-of-adoptable-dogs-photographed-by-paul-octavious/) & [instagram](https://www.instagram.com/p/BTKB9XOBoT8/?hl=en&taken-by=pauloctavious) Photographer Paul Octavious partnered with Chicago's largest no-kill animal shelter with his ResHue Dog series -- a [colorful series of portraits](https://www.trendhunter.com/trends/drawmypet) which aimed to draw attention to the city's population of homeless dogs. The visually striking images star a few of the shelter's long-time residents, including scruffy puppies and old mutts alike. Under the HUE lighting setup, these dogs appear as both glamorous and eye-catching, as their personalities are embodied with each shot. Paul Octavious, the photographer behind this series has dedicated his time as a volunteer to help [get these dogs adopted](https://www.trendhunter.com/trends/rare-breed1), and has been releasing the images of the eligible four-legged friends, through his personal [Instagram](https://www.trendhunter.com/trends/plushes-pets), which has a following of over 559k individuals. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Colorful Animal Portraits:** There is a disruptive innovation opportunity for photographers to use vibrant colors and unique lighting setups to capture the attention of potential adopters for shelter animals. - **Social Media Adoption Campaigns:** Businesses in the animal welfare industry can utilize social media platforms like Instagram to showcase adoptable pets and attract a larger audience to increase adoption rates. - **Partnerships with Photographers:** Animal shelters and rescue organizations can collaborate with talented photographers to create visually stunning portraits of animals, bringing more visibility and interest to their adoptable pets. ### Where This Applies - **Photography:** Photographers can explore disruptive innovation opportunities by focusing on using their skills to capture impactful portraits of shelter animals, aiding in their adoption. - **Animal Welfare:** The animal welfare industry can benefit from embracing disruptive innovation by leveraging social media platforms and creative partnerships to showcase adoptable pets and increase adoption rates. - **Social Media:** Social media platforms can harness their potential for disruptive innovation by supporting adoption campaigns and facilitating connections between potential pet owners and shelter animals. ## Related on Trend Hunter - [Adoptable Playlists Pet Ads](https://www.trendhunter.com/trends/adoptable-playlists.md) - [Rescue Pet-Supporting Campaigns](https://www.trendhunter.com/trends/cadbury-bunny-tryouts.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Large-Scale Adoption Initiatives](https://www.trendhunter.com/trends/best-adoption-event-ever.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Puppy Dating App Giveaways](https://www.trendhunter.com/trends/puppy-dating-app-giveaways.md) - [Artful Doghouse Design Exhibitions](https://www.trendhunter.com/trends/architecture-for-dogs-exhibition.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md)