# Recycling Store Credit Initiatives Universal Standard Announced its RESET RECYCLE REFRESH By Ell Smith | Published 2020-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reset-recycle-refresh References: [hypebae](https://hypebae.com/2020/9/universal-standard-marimole-recycle-old-used-clothes-sustainability-shopping-store-credit-launch) & [universalstandard](https://www.universalstandard.com/pages/reset-recycle-refresh) Those looking for a more [eco-friendly shopping experience](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) should look no further than [Universal Standard](https://www.trendhunter.com/trends/universal-genve-1), who have announced 'RESET RECYCLE REFRESH' in which the brand will be offering up to $100 USD in store credit for those who donate their old clothes to the brand to be recycled. Founded in 2015, Universal Standard is known for their inclusive initiatives, offering sizing that goes from 00 to 40. As the brand continues to expand it wants to ensure its doing everything it can to not only reduce its environmental footprint, but to help others do the same. Those interested in participating can send their clothes to the label. After doing so, they will receive a code that enables them to redeem their store credit. Image Credit: Universal Standard ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Shopping:** RESET RECYCLE REFRESH encourages consumers to participate in a more sustainable shopping experience by recycling their old clothes. - **Inclusive Sizing:** Universal Standard's size range from 00 to 40 disrupts the fashion industry by catering to customers of all sizes. - **Circular Economy:** RESET RECYCLE REFRESH promotes the concept of a circular economy by incentivizing customers to recycle their clothing and receive store credit in return. ### Where This Applies - **Fashion Retail:** The fashion industry can tap into the eco-friendly shopping trend by implementing recycling store credit initiatives to reduce waste. - **Sustainable Fashion:** Sustainable fashion brands have an opportunity to incorporate inclusive sizing, like Universal Standard, to cater to a broader range of customers. - **Textile Recycling:** The textile recycling industry can benefit from partnerships with fashion retailers to collect old clothes and promote the concept of a circular economy. ## Related on Trend Hunter - [Denim Take-Back Events](https://www.trendhunter.com/trends/target-5.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md) - [Rewarding Recycling Initiatives](https://www.trendhunter.com/trends/patagonia-2.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Circular Non-Shrink Apparel](https://www.trendhunter.com/trends/john-lewis-3.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)