# Secondhand Wedding Pop-Ups Resellfridges: The Wedding Lets People Shop for Pre-Loved Pieces By Laura McQuarrie | Published 2021-08-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/resellfridges-the-wedding References: [wwd](https://wwd.com/business-news/retail/here-comes-the-bride-in-her-pre-loved-wedding-dress-from-selfridges-1234890444/) Resellfridges: The Wedding is a new concept from Selfridges that's popping up during wedding season so that soon-to-be brides, grooms and their guests can shop for pre-loved and vintage styles and accessories. Located at the Corner Shop on Oxford Street, this [secondhand wedding pop-up](https://www.trendhunter.com/trends/wedding-popup) includes a selection of [upcycled suits, designer dresses](https://www.trendhunter.com/trends/menswear-showroom) and even wedding rings curated by vintage experts. Through a repair service called The Restory and Reture, an upcycling service, those who visit Resellfridges: The Wedding will also be able to visit to give new life to old goods. This Resellfridges concept feeds into Selfridges' commitment to sustainability and it supports the [circular economy](https://www.trendhunter.com/trends/coach-and-poshmark) by helping people make the most of great styles that are already out there, and ready to wear, or almost ready with a bit of love and care. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 63% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Secondhand Wedding Fashion:** The rise of Secondhand Wedding Pop-ups creates opportunities in the fashion industry to offer alternative, affordable options for sustainable wedding wear. - **Circular Economy in Weddings:** The Resellfridges pop-up shows potential for the wedding industry to embrace circular economy practices and reduce waste in the fashion industry. - **Upcycling Services for Weddings:** With services such as The Restory and Reture, the wedding industry has the opportunity to provide upcycling and repair services to create sustainable, eco-friendly options for consumers. ### Industries Being Reshaped - **Fashion:** The Secondhand Wedding Pop-up trend creates new avenues for fashion retailers to offer pre-loved, vintage and upcycled wedding wear. - **Retail:** The Resellfridges concept can be adapted to different retail formats and industries to reduce waste and promote eco-friendly practices. - **Wedding Planning:** The wedding industry can incorporate upcycling and repair services into their offerings, creating more sustainable and eco-friendly options for their clients. ## Related on Trend Hunter - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [In-Store Swap Shops](https://www.trendhunter.com/trends/primark-swap-shop.md)