Trend Hunter's President and head Research Expert Shelby Walsh was interviewed by IIRUSA's The Market Research Blog on her predictions for key trends for 2015 and her thoughts on the recent Front End of Innovation (FEI) Toronto conference.
In the interview Walsh discusses Trend Hunter's CEO Jeremy Gutsche FEI Toronto keynote that delivers insight on how to out-smart, out-maneuver and out-innovate the competition based off of Gutsche's latest novel, Better and Faster.
When asked what she thought about Gutsche's keynote Walsh replied, "We need to awaken our 'inner hunter' and instead of 'farming,' creating only incremental change, we need to be open to destroying in order to create breakthrough innovation."
Trend Hunter also hosted the official FEI Toronto after-party and cocktail event at its Toronto headquarters. The office provided the perfect open-concept environment for guests to network, mingle and enjoy themselves. Guests were also treated to an exclusive trend immersion presentation on diverse topics such as Flavor Reversal, Meta-Marketing, Makeshift Luxury and Beacon technology.
4 Key Trends for 2015: From Consumer Insights Canada to TMRE 2014 via Trend Hunter
For those of who may not know the lovely Shelby Walsh, she is President at Trend Hunter and soaks up trends for breakfast, lunch and dinner. We had a chance to catch up with her and her team at the Front End of Innovation Toronto and Consumer Insights Canada event last week.
Here's what she told us:
How did you find the experience at FEI Toronto & Consumer Insights Canada?
The experience at FEI Toronto was fantastic. The breadth of sessions everyone had to choose from was incredible -- from the Internet of things, to the mind/body connection and authenticity.
On top of the takeaways from all of the sessions, there was an impressive array of individuals in attendance, which made breakfast, lunch and networking breaks all of the more interesting.
Can you share the biggest takeaway from your Trend Hunter partner and fiancee, Jeremy Gutsche’s talk?
The biggest takeaway from Jeremy's Better & Faster talk was that we need to focus on overcoming the psychological traps that are blocking successful people everywhere from realizing their potential.
We need to awaken our "inner hunter" and instead of "farming," creating only incremental change, we need to be open to destroying in order to create breakthrough innovation.
Read the full article here.