Repeatedly we are conditioned to repeat and optimize the strategies that lead us to our previous successes but as innovation keynote speaker Jeremy Gutsche points out in his new research book 'Better and Faster: The Proven Path to Unstoppable Ideas', this is often an unfruitful effort. Instead Gutsche encourages destroying what has worked in the past in order to come up with something truly visionary.
While a concept for a service, product or brand might have been previously prosperous, it is unlikely to continue to succeed if nothing is adapted to reflect surrounding times of change. In 'Better and Faster,' Gutsche shares three neurological traps of the Farmer mentality -- including protectiveness -- that hold individuals back from innovating outside their triumphs. Find out more ways to unleash your inner phoenix and order a copy of 'Better and Faster' HERE.
Destroy Past Success Strategies
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Throw Away Your Ideas
Finding Potential in Niches
Hunt Patterns of Opportunity
Oppose the Mainstream
The Certainty of Change